Feeds

Plan to let you phone people up from within Facebook

Well, not you. Unless you happen to be French

Boost IT visibility and business value

Orange customers in France will soon be able to tap on a Facebook contact to give them a call, and even set up conferences, without sharing phone numbers with anyone.

The deal between Facebook and France Telecom, owner of the Orange brand, will require a new handset app, but once installed it will move voice calling into the Facebook app under the "Party Call" brand. This should please users who never want to leave the social network, even for a quick voice call - all the while maintaining Orange as the provider of all their communication services.

Mobile numbers won't be shared with Facebook - instead Facebook details will be shared with Orange so the telco can link the two things together. Those making voice calls, or setting up conferences, will select the people while Orange sets up the voice calls to the right numbers, as TechCrunch explains.

What's interesting is that this deal maintains the telco as the provider of communications, and the owner of the customer. Earlier this week Orange announced it would be using Bango's platform to have Facebook credits added to phone bills, making it the custodian of the customer's credit, and by integrating voice calls so closely with Facebook, it could gain considerable loyalty as well as driving up voice traffic.

The service won't launch until next year, and even then it will be in France only, but it is indicative of the way in which operators are casting around for a new role for themselves as communication systems develop. Retaining ownership of the customer's address (phone number) and billing account is eminently sensible, though it's worth noting that bets are sensibly hedged - Orange France recently introduced its own VoIP client, Libon, which it relaunched yesterday. ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.