Feeds

Italians deploy fearsome SPY MANNEQUINS to win Fashion Wars

Bony plastic ladies whose eyes really do follow you

Top 5 reasons to deploy VMware with Tegile

Don't think you can escape personalised adverts by switching the computer off. Luxury shops have started to use seeing-eye mannequins that harvest data about customers in the real world and - yes - target ads so they can sell more.

Packing technology that is used in airport security, the EyeSee mannequins from Italian company Almax can sense and log the gender, race and age of people as they walk into a shop, a report from Bloomberg explains.

Mannequin, by Polski: Manekin w Poznaniu

The mannequin, looking right back at you and deciding how to make you buy more shit

The peeping dummies then track how the customers move around the store, how long they stay and correlate that information with whether they buy anything and how much they spend. The images are fed into facial-recognition software which logs various attributes of the customer while keeping them anonymous. (Until it links up with Facebook at least.) EyeSee models don't store images, and can be used with a closed-circuit TV television license.

Various clothes shops have invested in the mannequins, which cost 4000 euros each.

Stores already use cameras that do this work, but mannequins work better, says Almax CEO, because the cameras are at eye-level and invite customer attention, as people are more likely to stand and look at it.

Almax plan to give the mannequins ears too, so they can "hear" what customers say about the clothes. Clients also sometimes ask for the model to log and discount store employees so they don't confuse the data.

The mannequins could serve up the equivalent of cookie-enabled adverts on screens placed next to the models - for example calling up items from the menswear section if determining that the person in front of it is a man.

Only a dozen have been sold, Almax tell Bloomberg, but the tracking company are confident that there will be strong demand for the EyeSee models.

Almax are a mannequin-making company based near Milan. ®

Internet Security Threat Report 2014

More from The Register

next story
You really need to do some tech support for Aunty Agnes
Free anti-virus software, expires, stops updating and p0wns the world
USB coding anarchy: Consider all sticks licked
Thumb drive design ruled by almighty buck
Attack reveals 81 percent of Tor users but admins call for calm
Cisco Netflow a handy tool for cheapskate attackers
Privacy bods offer GOV SPY VICTIMS a FREE SPYWARE SNIFFER
Looks for gov malware that evades most antivirus
Patch NOW! Microsoft slings emergency bug fix at Windows admins
Vulnerability promotes lusers to domain overlords ... oops
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.