Feeds

Italians deploy fearsome SPY MANNEQUINS to win Fashion Wars

Bony plastic ladies whose eyes really do follow you

3 Big data security analytics techniques

Don't think you can escape personalised adverts by switching the computer off. Luxury shops have started to use seeing-eye mannequins that harvest data about customers in the real world and - yes - target ads so they can sell more.

Packing technology that is used in airport security, the EyeSee mannequins from Italian company Almax can sense and log the gender, race and age of people as they walk into a shop, a report from Bloomberg explains.

Mannequin, by Polski: Manekin w Poznaniu

The mannequin, looking right back at you and deciding how to make you buy more shit

The peeping dummies then track how the customers move around the store, how long they stay and correlate that information with whether they buy anything and how much they spend. The images are fed into facial-recognition software which logs various attributes of the customer while keeping them anonymous. (Until it links up with Facebook at least.) EyeSee models don't store images, and can be used with a closed-circuit TV television license.

Various clothes shops have invested in the mannequins, which cost 4000 euros each.

Stores already use cameras that do this work, but mannequins work better, says Almax CEO, because the cameras are at eye-level and invite customer attention, as people are more likely to stand and look at it.

Almax plan to give the mannequins ears too, so they can "hear" what customers say about the clothes. Clients also sometimes ask for the model to log and discount store employees so they don't confuse the data.

The mannequins could serve up the equivalent of cookie-enabled adverts on screens placed next to the models - for example calling up items from the menswear section if determining that the person in front of it is a man.

Only a dozen have been sold, Almax tell Bloomberg, but the tracking company are confident that there will be strong demand for the EyeSee models.

Almax are a mannequin-making company based near Milan. ®

3 Big data security analytics techniques

More from The Register

next story
Obama allows NSA to exploit 0-days: report
If the spooks say they need it, they get it
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Putin tells Snowden: Russia conducts no US-style mass surveillance
Gov't is too broke for that, Russian prez says
Snowden-inspired crypto-email service Lavaboom launches
German service pays tribute to Lavabit
Mounties always get their man: Heartbleed 'hacker', 19, CUFFED
Canadian teen accused of raiding tax computers using OpenSSL bug
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Heartbleed exploit, inoculation, both released
File under 'this is going to hurt you more than it hurts me'
Reddit users discover iOS malware threat
'Unflod Baby Panda' looks to snatch Apple IDs
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.