Feeds

Asus eyes China and Japan for private cloud growth

Hardware giant could tap BYOD with international expansion

Internet Security Threat Report 2014

Taiwanese hardware giant Asus has confirmed it’s eyeing expansion for its burgeoning enterprise cloud services business to China and Japan in 2013.

The firm has been offering cloud services since 2008 under its Asus Cloud business and it now has datacentres in the US, China and Taiwan – providing secure web storage and file sharing for individuals alongside services for developers.

However, it only began offering private clouds to businesses in its home country earlier this year.

The firm sent the following statement to The Register, attributed to Asus Cloud CEO Peter Wu:

The company is eyeing business opportunities in China, where efforts are being made to build more internet-connected infrastructure in big cities, and in in Japan as companies there are seeking productivity applications.

Gartner research director Tracy Tsai told The Reg that the firm has been most successful in Taiwan rolling out smallish private clouds for customers including hospitals, government agencies and universities, and it would likely repeat that strategy internationally.

“It’s really starting out from zero so whatever it gets is a bonus,” she added. “Its success in the longer term will depend on the quality of its support in terms of after-sales service.”

In this respect Asus' offering will have a particular advantage in China, which shares a common language with Taiwan, she added.

Tsai argued that Asus’ cloud play could position it well to take advantage of the BYOD trend whilst ensuring its revenues are not over-reliant on the consumer device side of the business.

It hasn't been doing too badly in that area of late, however, with tablet sales helping the firm grow an impressive 10 per cent year-on-year as of Q3 and catch up on fourth placed Acer in the PC market.

The tablet share of its revenues increased from 7 per cent in Q2 to 16 per cent, helping Asus to net profits of NT$6.71bn (£144m), a year-on-year jump of 43 per cent. ®

Internet Security Threat Report 2014

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.