Feeds

Oprah Winfrey tweets her love of Surface – from her iPad

Microsoft's fondleslab not her most favorite

Providing a secure and efficient Helpdesk

Media mogul Oprah Winfrey may have named the Microsoft Surface tablet as one of her "favorite things" of 2012, but when she took to Twitter to hype the device, she did so from an iPad.

Oprah declared her love for the device in a Twitter post on Sunday, claiming she had already bought twelve of them as Christmas presents.

But keen-eyed Winfrey watchers quickly spotted that the post had been issued from the Twitter for iPad client. Although the stock Twitter UI no longer shows which client was used to file a tweet, some third-party clients still do.

Of course, there are several possible explanations why Winfrey chose to tout Surface using the competition's kit. One might be that she's simply had an iPad for longer and she hasn't figured out how to sync all of her contacts to Windows RT yet.

Another possible explanation is that she had a staffer post the tweet for her, and the staffer used an iPad. (Heads up, Oprah staff! El Reg suspects there may be something special under the tree for you this year.)

Another possibility: Although Oprah approves of Microsoft's fondleslab in principle, it's still just not in her league. In her holiday write-up of the device, she gushed, "The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people!" But maybe the fantastically wealthy Winfrey – whose net worth is estimated at $2.7bn – just happens to be a Bentley gal? Similarly, she thinks the Surface is just wonderful ... for you.

But the more likely explanation is that Oprah's so-called favorite things are really not much more than product placement. A 2011 article in Businessweek described the TV programs in which she announced her favorites as being "tantamount to infomercials, though far more effective." In some cases, the article claimed, a plug from Oprah has been enough to send product sales up more than 600 per cent.

Redmond could certainly benefit from a bump like that. Despite Microsoft having opened 32 pop-up retail stores to hawk Surface, sales so far have been described as "modest" by no less than CEO Steve Ballmer himself.

Early reports of hardware problems with the Surface – including audio that randomly mutes, logos that wear off with little provocation, and keyboards that split apart at the edges – can't be helping matters.

But then again, maybe none of these explanations is correct. Maybe Oprah is just waiting for the Scrabble HD app to arrive for her Surface before she starts using it in earnest. She named the Scrabble iPad app – along with the iPad itself – one of her "ultimate favorite things" of 2010. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.