Feeds

Oprah Winfrey tweets her love of Surface – from her iPad

Microsoft's fondleslab not her most favorite

Providing a secure and efficient Helpdesk

Media mogul Oprah Winfrey may have named the Microsoft Surface tablet as one of her "favorite things" of 2012, but when she took to Twitter to hype the device, she did so from an iPad.

Oprah declared her love for the device in a Twitter post on Sunday, claiming she had already bought twelve of them as Christmas presents.

But keen-eyed Winfrey watchers quickly spotted that the post had been issued from the Twitter for iPad client. Although the stock Twitter UI no longer shows which client was used to file a tweet, some third-party clients still do.

Of course, there are several possible explanations why Winfrey chose to tout Surface using the competition's kit. One might be that she's simply had an iPad for longer and she hasn't figured out how to sync all of her contacts to Windows RT yet.

Another possible explanation is that she had a staffer post the tweet for her, and the staffer used an iPad. (Heads up, Oprah staff! El Reg suspects there may be something special under the tree for you this year.)

Another possibility: Although Oprah approves of Microsoft's fondleslab in principle, it's still just not in her league. In her holiday write-up of the device, she gushed, "The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people!" But maybe the fantastically wealthy Winfrey – whose net worth is estimated at $2.7bn – just happens to be a Bentley gal? Similarly, she thinks the Surface is just wonderful ... for you.

But the more likely explanation is that Oprah's so-called favorite things are really not much more than product placement. A 2011 article in Businessweek described the TV programs in which she announced her favorites as being "tantamount to infomercials, though far more effective." In some cases, the article claimed, a plug from Oprah has been enough to send product sales up more than 600 per cent.

Redmond could certainly benefit from a bump like that. Despite Microsoft having opened 32 pop-up retail stores to hawk Surface, sales so far have been described as "modest" by no less than CEO Steve Ballmer himself.

Early reports of hardware problems with the Surface – including audio that randomly mutes, logos that wear off with little provocation, and keyboards that split apart at the edges – can't be helping matters.

But then again, maybe none of these explanations is correct. Maybe Oprah is just waiting for the Scrabble HD app to arrive for her Surface before she starts using it in earnest. She named the Scrabble iPad app – along with the iPad itself – one of her "ultimate favorite things" of 2010. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.