Feeds

Oprah Winfrey tweets her love of Surface – from her iPad

Microsoft's fondleslab not her most favorite

Maximizing your infrastructure through virtualization

Media mogul Oprah Winfrey may have named the Microsoft Surface tablet as one of her "favorite things" of 2012, but when she took to Twitter to hype the device, she did so from an iPad.

Oprah declared her love for the device in a Twitter post on Sunday, claiming she had already bought twelve of them as Christmas presents.

But keen-eyed Winfrey watchers quickly spotted that the post had been issued from the Twitter for iPad client. Although the stock Twitter UI no longer shows which client was used to file a tweet, some third-party clients still do.

Of course, there are several possible explanations why Winfrey chose to tout Surface using the competition's kit. One might be that she's simply had an iPad for longer and she hasn't figured out how to sync all of her contacts to Windows RT yet.

Another possible explanation is that she had a staffer post the tweet for her, and the staffer used an iPad. (Heads up, Oprah staff! El Reg suspects there may be something special under the tree for you this year.)

Another possibility: Although Oprah approves of Microsoft's fondleslab in principle, it's still just not in her league. In her holiday write-up of the device, she gushed, "The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people!" But maybe the fantastically wealthy Winfrey – whose net worth is estimated at $2.7bn – just happens to be a Bentley gal? Similarly, she thinks the Surface is just wonderful ... for you.

But the more likely explanation is that Oprah's so-called favorite things are really not much more than product placement. A 2011 article in Businessweek described the TV programs in which she announced her favorites as being "tantamount to infomercials, though far more effective." In some cases, the article claimed, a plug from Oprah has been enough to send product sales up more than 600 per cent.

Redmond could certainly benefit from a bump like that. Despite Microsoft having opened 32 pop-up retail stores to hawk Surface, sales so far have been described as "modest" by no less than CEO Steve Ballmer himself.

Early reports of hardware problems with the Surface – including audio that randomly mutes, logos that wear off with little provocation, and keyboards that split apart at the edges – can't be helping matters.

But then again, maybe none of these explanations is correct. Maybe Oprah is just waiting for the Scrabble HD app to arrive for her Surface before she starts using it in earnest. She named the Scrabble iPad app – along with the iPad itself – one of her "ultimate favorite things" of 2010. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.