Feeds

IBM drops Lotus brand from next version of Notes

Venerable brand to survive in other products

Security for virtualized datacentres

Update Lotus Notes is no more and will henceforth be known as ... drumroll please … IBM Notes.

Big Blue quietly let it be known the Lotus brand will disappear in the forthcoming version 9.0 of Notes and Domino, products that back in 1995 were so desirable it wrote a check for $US.3.52bn to acquire them.

That acquisition was literally a hold the front page event for your correspondent*, as a price tag of $US.3.52bn was all-but-unheard-of in those far-off days, when Notes was the clear leader in a product category known as “groupware”.

Notes' combination of messaging and a lightweight, database-driven, application development environment made it a very tasty prospect for enterprises living the client/server dream of the mid 1990s. Users often weren't so enthralled: Notes' whopping client strained the first-generation Pentium-powered PCs of the day. But then so did almost any app.

IBM's later versions of Notes and Domino nonetheless succeeded admirably, eventually spawning Big Blue's range of collaboration software. But of late Notes has been a target, with Microsoft promoting Notes-to-Exchange migrations for both messaging and applications.

And of course the Notes vision lived on, as the application's developer, Ray Ozzie, was eventually appointed Bill Gates's sucessor as Microsoft's Chief Software architect.

IBM's revelation of the brand's demise emerged in this blog post by Ed Brill, IBM's director for social business and collaboration solutions.

Brill's post says the timing for the change of name was picked to co-incide with the announcement of betas for Notes 9.0. as “A version number increment is designed to do several things: create buzz in the market, including awareness from the industry press and analysts who might not pay attention to a 'mod' point release; convey vendor confidence in the product and its value; indicate longevity of the product; and signal the delta in new features and capabilities.”

Brill says the intent to demonstrate confidence “is why this beta is also the point where Notes/Domino will join other IBM software solutions in sporting only the IBM brand,” which he then points out is apparently --the second-most valuable brand in the world.

The Register has asked IBM if the Lotus brand will disappear entirely and is yet to receive a response, but a quick fossick around Big Blue's website reveals the company still maintains a web page dedicated to Lotus software, but sublimates the name 'Lotusphere' in promotion for the 'IBM Connect' event it will run in 2013.

Update

IBM today (November 21st) let us know that the Lotus brand will survive.

A statement emitted by a nameless entity said "The updated branding of Notes and Domino is a continuation of our overall branding strategy across IBM to have IBM branded capabilities. IBM still has Lotus branded solutions in market today with no announced re-branding, including Lotus Expeditor, Lotus Symphony, and Lotus Quickr.” ®

* Who then worked for PC Week Australia, which had a front page to hold.

Beginner's guide to SSL certificates

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
'Google is NOT the gatekeeper to the web, as some claim'
Plus: 'Pretty sure iOS 8.0.2 will just turn the iPhone into a fax machine'
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.