Feeds

Facebook lets admen have a rummage through your shopping bags

Our customers need to see you wiggle ... bitch

Top three mobile application threats

Facebook is testing a new tool that will allow e-tailers to track purchases from users of the free-content ad network.

The purpose of the feature is mainly to demonstrate that displaying ads on the site is a profitable move for advertisers, who are understandably nervous about Facebook's staying power.

Reuters reported on Friday that the so-called conversion measurement tool had been a top customer request put to Facebook from admen for some time now.

The news wire spoke with the network's ads business boss David Baser, who said: "Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers."

He also stressed that the data sent to marketers would be transmitted and received in anonymised form. The conversion measurement tool is currently being tested and is expected to be fully available by the end of November. ®

SANS - Survey on application security programs

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.