Feeds

Facebook: Give us your credit card and pals' addresses as GIFTS

And WE will slightly facilitate your cupcake purchase!

Providing a secure and efficient Helpdesk

Why write on a friend's Facebook wall when you could send them cupcakes and they could chose the flavour of the cupcakes? That was Facebook's big pitch to users last night as they announced the rollout of Facebook Gifts at a glitzy New York media event.

In an attempt to get people using their credit cards on the social network, Facebook have announced many more partners on their Gifts service, rolled it out to more users and have started a publicity push aimed at capturing the Christmas gift trade.

Facebook first mooted the idea of Gifts back in September, as we recorded at the time 'Facebook's latest brain wave: Flogging REAL fluffy tat'.

The exciting journey of the Facebook gift, screengrab Facebook

The exciting journey of the Facebook gift, screengrab Facebook

Gap, furniture shop Fab, Brookstone, clothes brand Dean & Deluca, L’Occitane, Lindt, ProFlowers, book-sellers Random House, NARS Cosmetics, and wine sellers Chandon are on the list of retailers signed up as Facebook gift-providers. And there are some virtual partners too - users can give each other Hulu, Pandora and Rdio subscriptions.

By visiting another user's wall you can choose to send them a gift: now one of the three options for interaction on the top of a friend's wall. The gift can be chosen, paid for and sent on Facebook, and will be processed by the retailer, arriving with the recipient in a few days.

The recipient can see the order on Facebook and actually tweak it - adding their own address and even changing the present - not exactly switching a cupcake delivery for a box of champagne - but tweaking the size/style/flavour of whatever it is you sent them. You can even post a self-congratulatory note on your own wall saying that you sent your lucky friend a gift.

It remains to be seen whether the social platform has anything to offer users as a shopping platform, given that so many successful ones already exist, Amazon for example.

That's presumably why Facebook is to be ramping up the social advantages of shopping - gift switching etc. The convenience of the service could go in its favour.

So give them a gift, and give Facebook your credit card details and friend's home address while you're at it. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.