Feeds

Facebook: Give us your credit card and pals' addresses as GIFTS

And WE will slightly facilitate your cupcake purchase!

Intelligent flash storage arrays

Why write on a friend's Facebook wall when you could send them cupcakes and they could chose the flavour of the cupcakes? That was Facebook's big pitch to users last night as they announced the rollout of Facebook Gifts at a glitzy New York media event.

In an attempt to get people using their credit cards on the social network, Facebook have announced many more partners on their Gifts service, rolled it out to more users and have started a publicity push aimed at capturing the Christmas gift trade.

Facebook first mooted the idea of Gifts back in September, as we recorded at the time 'Facebook's latest brain wave: Flogging REAL fluffy tat'.

The exciting journey of the Facebook gift, screengrab Facebook

The exciting journey of the Facebook gift, screengrab Facebook

Gap, furniture shop Fab, Brookstone, clothes brand Dean & Deluca, L’Occitane, Lindt, ProFlowers, book-sellers Random House, NARS Cosmetics, and wine sellers Chandon are on the list of retailers signed up as Facebook gift-providers. And there are some virtual partners too - users can give each other Hulu, Pandora and Rdio subscriptions.

By visiting another user's wall you can choose to send them a gift: now one of the three options for interaction on the top of a friend's wall. The gift can be chosen, paid for and sent on Facebook, and will be processed by the retailer, arriving with the recipient in a few days.

The recipient can see the order on Facebook and actually tweak it - adding their own address and even changing the present - not exactly switching a cupcake delivery for a box of champagne - but tweaking the size/style/flavour of whatever it is you sent them. You can even post a self-congratulatory note on your own wall saying that you sent your lucky friend a gift.

It remains to be seen whether the social platform has anything to offer users as a shopping platform, given that so many successful ones already exist, Amazon for example.

That's presumably why Facebook is to be ramping up the social advantages of shopping - gift switching etc. The convenience of the service could go in its favour.

So give them a gift, and give Facebook your credit card details and friend's home address while you're at it. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
ISPs handbagged: BLOCK knock-off sites, rules beak
Historic trademark victory, but sunset clause applies to future blocks
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.