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After the iPad Mini rumours turned out to be true, fanboys are eagerly expecting the long rumoured Apple TVs to be announced.

After all, we've only been expecting a decent one since 2007 when the current box launched.

And so it may come as no surprise that Apple is allegedly talking to other companies with regards to a potential TV device. The latest rumour is that Apple have been speaking to a partner on the technical side - a cable operator - who's trying to calculate the extra data traffic they'd have to carry if the Apple TV did happen.

A report from James Kisner, an analyst at Jeffries & Co says that:

At least one major North American multiple system operator is working to estimate how much additional capacity may be needed for a new Apple device on their broadband data network.

No suggestion as to whether Apple actually asked them to do that or not. But some have taken this to suggest that Apple TV is "imminent", others declare strongly that it is "not imminent."

However the technical bit is not likely to be Apple's big problem here. They should be able to work that out. It's the content that's going to be hard. A great TV service will need to provide all the content that people want to watch.

Steve Jobs talked round all the key players in the music industry into selling their music on iTunes. But neither he, nor Apple so far it seems can perform the same feat with the big players in the TV industry. ®

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