Feeds

Pollster predicts mega UK smart TV sales

Forecast flies in the face of sales evidence - just ask Comet

Build a business case: developing custom apps

Brits are rather keen on internet-connected tellies, with more than half of households owning a TV that has already been hooked up to the interweb, a survey carried out by pollster YouGov has discovered.

But this apparent interest in buying seems out of joint with the reality of high street sales.

YouGov regularly questions some 350,000 Britons and its latest enquiry reveals that 11 per cent of them say they plan to buy a smart TV in the next 12 months - a period which includes this coming Christmas.

"There is a huge appetite for accessing internet services on TV sets, whether that be on demand TV, radio, news apps, or video calling services like Skype," says the psephologist.

TV makers are undoubtedly praying to higher powers that this intention translates into real sales. In the UK, unit sales of LCD TVs were down 15 per cent between September 2011 and September 2012, according to GfK, a European market watcher. Unit sales of plasma sets was down 41 per cent in the same period. LCD and plasma sales revenues were down 12 per cent and 47 per cent, respectively.

The only consumer electronics category Brits are buying more of now than they did last year are digital radios.

But that hasn’t stopped YouGov saying there’s a £2.5 billion market for smart TVs. Its announcement is headed, ‘Smart TV sales to hit £2.5bn as more and more Brits want TV and internet all in one’. The value figure comes from multiplying the £440 buyers are willing to pay for a 32in smart TV by the 5.76 million Britons aged 16 or older who are planning to buy a such a set as extrapolated from those who've told YouGov that's what they're going to do.

It’s a shame their eager demand didn’t come in time to save Comet. The electrical retailer’s collapse is another sign, if it were needed, that Brits - despite what they may tell polls and surveys - aren’t loading up on tellies and such. ®

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.