Feeds

Apple bans 'memory' games from iOS App Store

Cupertino surrenders to German trademark claim

Build a business case: developing custom apps

Apple is reportedly sending email notices to developers of iOS games with the word "memory" in their titles, warning them that unless they change their apps' names, they will be pulled from the App Store.

According to a report by Gamasutra, the move comes at the behest of German puzzle and board game maker Ravensburger, which claims to own the exclusive trademark for the word "memory" in game titles in some 42 countries.

The basis of the claim is Ravensburger's family of Memory-branded board games, which the company says are "world-renowned classics" – so popular, it claims, that the Memory name is familiar to 91 per cent of Germans.

Presumably, that includes the German expatriate community, as well. In addition to Germany itself, Ravensburger also claims to hold the trademark in Armenia, Austria, Bosnia and Herzegovina, Belarus, Belgium, Brazil, Croatia, Czech Republic, Denmark, Egypt, Equador, Estonia, Finland, France, Georgia, Greece, Hungary, India, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Montenegro, Netherlands, Norway, Peru, Poland, Portugal, Russian Federation, Serbia, Slovakia, Slovenia, South Korea, Spain, Switzerland, Turkey, Ukraine, and Venezuela. 

Although neither the UK nor the US is included in the list, developers whose apps are sold internationally will need to resubmit them under new names in those countries, as well, if they want to maintain consistent branding across all of their markets.

Photo of Ravensburger's 'emory: East Meets West' board game

Offending iOS apps could easily be mistaken for this, Germans claim

So far, Apple has issued no public statement on the matter and neither it nor Ravensburger responded to The Reg's request for comment. But for Cupertino to cave in to Ravensburger's request without much fuss isn't really surprising, considering that Apple itself has made similar demands of iOS developers in the past.

In 2009, John Devor of Mac shareware company The Little App Factory received a cease-and-desist letter from the iPod-maker's lawyers claiming that his iPodRip app's name violated Apple's trademarks.

Frustrated, and worried that changing his app's name after six years of sales would cost him business, Devor emailed no less than Steve Jobs himself for help. Instead of the intervention Devon had hoped for, however, Jobs merely sent a one-line response: "Change your apps [sic] name. Not that big of a deal."

Indeed. And if we here at El Reg may proffer and observation, Ravensburger only appears to hold the trademark on the English word "memory," meaning the equivalent titles in German are probably fair game. An app called "Preschool Memory Match" may be verboten under the new rules, but you must admit that "Kindergarten Erinnerungsvermögen Übereinstimmen" has a certain ring to it. ® 

Boost IT visibility and business value

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.