Feeds

Alan Sugar's YouView loses brand judgment in court

You're FIRED, lawyers; another bad day for the BBC

Security for virtualized datacentres

Lord Sugar's net-based TV service YouView lost a High Court appeal over the use of its brand name late last week.

The trademark scuffle with little-known telco Total Ltd, which is based in Gloucestershire, could yet force YouView to limit use of its brand.

The service, which is basically "iPlayer in hardware" is backed by some of the biggest players in the telly and ISP world with biz partners that include BT, TalkTalk, ITV and the BBC.

Honorable Mr Justice Floyd dismissed the appeal on 9 November on the grounds that YouView's trademark was far too similar to that of Total Ltd's "Yourview".

The telecoms outfit's MD Stuart Baikie said he was "delighted" with the judgment.

He added:

YourView is a key differentiator for us and is a significant part of our business and future growth strategy, so it was absolutely imperative that we defended the trade mark that was granted to us in 2009. Our opposition to the YouView trade mark has been now been fully vindicated.

The judge's ruling meant that an earlier decision from the Trade Mark Registry would stand.

But YouView, in an official statement, indicated that the judgment did not represent the end of the courtroom affair.

The company said:

YouView has no intention of changing its name. This matter is complex and subject to a number of on-going legal actions and will be settled in the courts.

The full judgment can be read here. ®

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.