Feeds

Alan Sugar's YouView loses brand judgment in court

You're FIRED, lawyers; another bad day for the BBC

Choosing a cloud hosting partner with confidence

Lord Sugar's net-based TV service YouView lost a High Court appeal over the use of its brand name late last week.

The trademark scuffle with little-known telco Total Ltd, which is based in Gloucestershire, could yet force YouView to limit use of its brand.

The service, which is basically "iPlayer in hardware" is backed by some of the biggest players in the telly and ISP world with biz partners that include BT, TalkTalk, ITV and the BBC.

Honorable Mr Justice Floyd dismissed the appeal on 9 November on the grounds that YouView's trademark was far too similar to that of Total Ltd's "Yourview".

The telecoms outfit's MD Stuart Baikie said he was "delighted" with the judgment.

He added:

YourView is a key differentiator for us and is a significant part of our business and future growth strategy, so it was absolutely imperative that we defended the trade mark that was granted to us in 2009. Our opposition to the YouView trade mark has been now been fully vindicated.

The judge's ruling meant that an earlier decision from the Trade Mark Registry would stand.

But YouView, in an official statement, indicated that the judgment did not represent the end of the courtroom affair.

The company said:

YouView has no intention of changing its name. This matter is complex and subject to a number of on-going legal actions and will be settled in the courts.

The full judgment can be read here. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.