Feeds

Dell greases Euro storage partners' palms with $10m

Let's lubricate some sales >wink< know what I'm saying?

7 Elements of Radically Simple OS Migration

Dell is putting $10m discount dollars on the table for Western Europe channel partners who close enterprise business by the end of the year.

Partners will get their cash via an additional discount of 5% on all "qualifying" orders between now and New Year’s Eve. The enterprise orders that count are Dell PowerEdge, Compellent, EqualLogic, PowerVault, PowerConnect and Force10 products.

This discount fund is available to all Western Europe Premiere and Preferred, and other partners who have "invested in Dell's enterprise solutions in the last five years." There are 4,000 of them, meaning $2,500 apiece averaged out.

There were a number of other initiatives in Dell's PartnerDirect programme announced today at the company's Storage Forum in Paris:

  • Three new PowerVault MD3600 sales and tech courses.
  • Doubled capacity in Dell's Eindhoven training lab, with courses for 12 students at a time, and the latest Compellent arrays installed.
  • Updated Compellent, EqualLogic and VMware courses.
  • Enterprise Master tool which gives partners info, tools and material about Dell offerings relevant to different stages of sales cycle, geared to helping them configure and close enterprise business.

PartnerDirect is coming up to its five-year anniversary in EMEA and is responsible for around $2.5bn of run-rate business this year, up from $2bn in 2011, $1.5bn the year before and $1bn in 2009. The goal is to go to $10bn in five to seven years, meaning more partner certifications will be needed.

There are about 950 certified partners in EMEA now, up from the 550 last year. Emmanuel "Manu" Mouquet, Dell's EMEA channel sales director, said this number may well double as existing partners increase their certifications due to Dell certification specialities increasing as well as to an increase in partner numbers.

New and hot certification areas include desktop virtualisation, security and "the cloud", which includes the BYOD (Bring Your Own Device) area. In all of these Dell not-unsurprisingly wants to encourage its partners to sell end-to-end systems using as many Dell components as possible - system software, servers, storage and networking. ®

Best practices for enterprise data

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Multipath TCP speeds up the internet so much that security breaks
Black Hat research says proposed protocol will bork network probes, flummox firewalls
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft's Euro cloud darkens: US FEDS can dig into foreign servers
They're not emails, they're business records, says court
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?