Feeds

Apple stops Caring in Italy, probably all Europe soon

Questionably supportable support questioned by EU

SANS - Survey on application security programs

Apple has reportedly stopped selling its extended warranty, AppleCare, in Italian stores following prompts from Europe's Justice minister that the company wasn't respecting EU-mandated guarantees.

AppleCare will still be available though the company's web site, but won't be sold in stores - according to leaked e-mails sent to retailers. Right now that's only in Italy, but with Europe's Justice Minister writing to every member country suggesting they take a long hard look at Apple's compliance it surely won't be long before the model spreads to the rest of the region.

All electronics sold in Europe are required to come with a two-year warranty, but Apple ended up in front of the Italian court for failing to make that clear to customers while selling them its own premium guarantee in the form of AppleCare, and was eventually hit with a €900,000 fine for the practice.

Apple has already been forced to update its warranty information, pointing out that its own (one year) warranty is superior to the EU-mandated two-year variety as it includes three months' telephone support and covers defects which arise after delivery, and the company provides a comparison table which tries to sell AppleCare Protection Plus on the grounds that it offers telephone support for the duration, but it's hard to see many people taking it up.

Which may be part of the problem: extended warranties were for a long time an extended profit margin for retailers and pushed onto customers at every turn, but Apple staff aren't supposed to be so pushy and with Apple already providing the required two-year warranty there might not be enough takers to keep the service viable. Add on the legal difficulties and dropping the offering is just easier.

We've asked Apple for clarification, but have yet to receive any response as Cupertino has recently gone quiet on us again. Hopefully we've not offended them too much and will have an update soon, in the meantime iFans can still sign up for the additional cover though the Apple web site, even in Italy. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.