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4GEE data marketing campaign accidentally gets Irishmen salivating

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A Reg reader has pointed out a little cultural snafu in Everything Everywhere's campaign for its 4G service.

Everything Everywhere has naturally gone for EE as a moniker, making the campaign's logo, and Twitter hashtag, 4GEE. Unfortunately, the word 'gee' has a number of connotations that Everything Everywhere might not be familiar with.

In America of course, "gee" is the nation's version of "golly", or an expression of mild surprise or enthusiasm, or just something to start a sentence with like "Gee, Mr Spicoli, I don't know'," as Sean Penn's teacher says in Fast Times at Ridgemont High.

However, in Ireland "gee" means something else entirely. It's a slang word with nothing mild about it at all, in fact it's a rather unpleasant, usually derogatory, expression for part of a lady's anatomy. No, not the part that comes in pairs, the other part.

So when Everything Everywhere promises 4GEE to Irishmen of a smutty turn of mind, they reckon they're going to get four ladies in a state of undress, not some superfast mobile internet connection.

If you don't believe our reader, you can check it out for yourself at that bastion of youth-speak, the Urban Dictionary. ®

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