Feeds

4GEE data marketing campaign accidentally gets Irishmen salivating

Jaysus that's a startlin' reasonable price, so it is

The essential guide to IT transformation

A Reg reader has pointed out a little cultural snafu in Everything Everywhere's campaign for its 4G service.

Everything Everywhere has naturally gone for EE as a moniker, making the campaign's logo, and Twitter hashtag, 4GEE. Unfortunately, the word 'gee' has a number of connotations that Everything Everywhere might not be familiar with.

In America of course, "gee" is the nation's version of "golly", or an expression of mild surprise or enthusiasm, or just something to start a sentence with like "Gee, Mr Spicoli, I don't know'," as Sean Penn's teacher says in Fast Times at Ridgemont High.

However, in Ireland "gee" means something else entirely. It's a slang word with nothing mild about it at all, in fact it's a rather unpleasant, usually derogatory, expression for part of a lady's anatomy. No, not the part that comes in pairs, the other part.

So when Everything Everywhere promises 4GEE to Irishmen of a smutty turn of mind, they reckon they're going to get four ladies in a state of undress, not some superfast mobile internet connection.

If you don't believe our reader, you can check it out for yourself at that bastion of youth-speak, the Urban Dictionary. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
NBN Co claims 96 mbps download speeds for FTTN trial
Umina trial also delivers 30 mbps uploads, but exact rig used not revealed
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
Google's so smart it's discovered SHARKS HAVE TEETH
Congratulations, world media, for rediscovering submarine cable armour
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?