Feeds

Finns look to bring Phorm style stalker ads to UK radio streaming

Hey, your mobile kit is probably tracking you already

Build a business case: developing custom apps

UTuneMe has invited UK radio stations to sign up to its embedded advertising, promising to deliver targeted audio ads in the same way Google delivers online ones, personalised for the listener.

The idea is that targeted adverts pay better, but while websites have half a dozen companies which will happily drop targeted ads into their content - notably Google, but also Opera and many others - and YoSpace is busy doing the same thing with video, the opportunity to target audio advertising is woefully unexploited, something UTuneMe aims to remedy.

UTuneMe's ads will only be available to listeners are using the UTuneMe mobile app, so more like Opera than Google or Phorm, and users will opt into the scheme during the installation process, after which targeted adverts will start being dropped into the stream.

The UTuneMe app will also collect location data from the handset, enabling ads to be targeted by location as well as enabling demographic and behavioural profiling.

It all sounds quite creepy, but it is far less than Google is already doing for websites, and radio could certainly do with improved revenue. How many listeners are using their phones to listen to streamed radio stations we don't know, but as network coverage improves, the number is likely to rise.

UTuneMe is part funded by the Finnish government though its TEKES programme, which provides match funding for innovative projects, but the company has decided to kick off operations in the UK. The campaign to recruit some radio stations is starting now and the service is slated to be on the air by early next year. ®

Bootnote

Just for perspective, one might note that many if not most kinds of smartphone, phondleslab, fondletop and fondleslab from the major makers track your location - there's no need for a SIM card or GPS, it can be done with nothing more than WiFi - and supply the information to the manufacturer by default. It's a creepy world.

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?