Feeds

Finns look to bring Phorm style stalker ads to UK radio streaming

Hey, your mobile kit is probably tracking you already

Application security programs and practises

UTuneMe has invited UK radio stations to sign up to its embedded advertising, promising to deliver targeted audio ads in the same way Google delivers online ones, personalised for the listener.

The idea is that targeted adverts pay better, but while websites have half a dozen companies which will happily drop targeted ads into their content - notably Google, but also Opera and many others - and YoSpace is busy doing the same thing with video, the opportunity to target audio advertising is woefully unexploited, something UTuneMe aims to remedy.

UTuneMe's ads will only be available to listeners are using the UTuneMe mobile app, so more like Opera than Google or Phorm, and users will opt into the scheme during the installation process, after which targeted adverts will start being dropped into the stream.

The UTuneMe app will also collect location data from the handset, enabling ads to be targeted by location as well as enabling demographic and behavioural profiling.

It all sounds quite creepy, but it is far less than Google is already doing for websites, and radio could certainly do with improved revenue. How many listeners are using their phones to listen to streamed radio stations we don't know, but as network coverage improves, the number is likely to rise.

UTuneMe is part funded by the Finnish government though its TEKES programme, which provides match funding for innovative projects, but the company has decided to kick off operations in the UK. The campaign to recruit some radio stations is starting now and the service is slated to be on the air by early next year. ®

Bootnote

Just for perspective, one might note that many if not most kinds of smartphone, phondleslab, fondletop and fondleslab from the major makers track your location - there's no need for a SIM card or GPS, it can be done with nothing more than WiFi - and supply the information to the manufacturer by default. It's a creepy world.

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.