Feeds

Brits swallow Google Nexus 4 supply 'in 30 minutes'

World+Dog eats smarties for breakfast

Intelligent flash storage arrays

Google's Nexus 4 is said to have been snapped up within 30 minutes of its UK release this morning. Getting hold of a Glastonbury ticket would have been easier, apparently.

The handset's affordable price obviously had masses eager with the Visa, ready to splash either £239 for an 8GB or £279 for a 16GB version.

Google's Play store wasn't ready for the sudden burst of visitors, though, as hordes of punters descended onto the site, creating mass congestion.

Within 30 minutes, all variants of the Nexus 4 were listed as 'Notify me' rather than 'Buy now', suggesting every unit of Google's highly anticipated mobile had already been sold.

Nexus 4 on Google Play

Of course, we have no idea how many handsets Google had put up for sale today. There's clearly a pattern emerging from tech launches these days: announce the launch date and, on the day, sit back and await the 'sold out immediately' headlines.

It's not beyond the bounds of possibility that the initial Nexus 4 UK allocation - or that of any other recently released device - was pegged to ensure it would be sold quickly. Good marketing strategy, no?

Whether you got an order in or not, the LG-made Nexus 4 packs a 4.7in, 1280 x 768 display and runs on the Qualcomm Snapdragon S4 chip with an Android 4.2 Jelly Bean build. It also has wireless charging and NFC capabilities.

We'll keep a look out for any sudden replenishment and keep you posted. If you did manage to reserve your Nexus 4 this morning, though, lucky you. Let us know how you got on in the comments below. ®

Choosing a cloud hosting partner with confidence

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.