Feeds

Brits swallow Google Nexus 4 supply 'in 30 minutes'

World+Dog eats smarties for breakfast

Boost IT visibility and business value

Google's Nexus 4 is said to have been snapped up within 30 minutes of its UK release this morning. Getting hold of a Glastonbury ticket would have been easier, apparently.

The handset's affordable price obviously had masses eager with the Visa, ready to splash either £239 for an 8GB or £279 for a 16GB version.

Google's Play store wasn't ready for the sudden burst of visitors, though, as hordes of punters descended onto the site, creating mass congestion.

Within 30 minutes, all variants of the Nexus 4 were listed as 'Notify me' rather than 'Buy now', suggesting every unit of Google's highly anticipated mobile had already been sold.

Nexus 4 on Google Play

Of course, we have no idea how many handsets Google had put up for sale today. There's clearly a pattern emerging from tech launches these days: announce the launch date and, on the day, sit back and await the 'sold out immediately' headlines.

It's not beyond the bounds of possibility that the initial Nexus 4 UK allocation - or that of any other recently released device - was pegged to ensure it would be sold quickly. Good marketing strategy, no?

Whether you got an order in or not, the LG-made Nexus 4 packs a 4.7in, 1280 x 768 display and runs on the Qualcomm Snapdragon S4 chip with an Android 4.2 Jelly Bean build. It also has wireless charging and NFC capabilities.

We'll keep a look out for any sudden replenishment and keep you posted. If you did manage to reserve your Nexus 4 this morning, though, lucky you. Let us know how you got on in the comments below. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.