Feeds

Brits swallow Google Nexus 4 supply 'in 30 minutes'

World+Dog eats smarties for breakfast

Gartner critical capabilities for enterprise endpoint backup

Google's Nexus 4 is said to have been snapped up within 30 minutes of its UK release this morning. Getting hold of a Glastonbury ticket would have been easier, apparently.

The handset's affordable price obviously had masses eager with the Visa, ready to splash either £239 for an 8GB or £279 for a 16GB version.

Google's Play store wasn't ready for the sudden burst of visitors, though, as hordes of punters descended onto the site, creating mass congestion.

Within 30 minutes, all variants of the Nexus 4 were listed as 'Notify me' rather than 'Buy now', suggesting every unit of Google's highly anticipated mobile had already been sold.

Nexus 4 on Google Play

Of course, we have no idea how many handsets Google had put up for sale today. There's clearly a pattern emerging from tech launches these days: announce the launch date and, on the day, sit back and await the 'sold out immediately' headlines.

It's not beyond the bounds of possibility that the initial Nexus 4 UK allocation - or that of any other recently released device - was pegged to ensure it would be sold quickly. Good marketing strategy, no?

Whether you got an order in or not, the LG-made Nexus 4 packs a 4.7in, 1280 x 768 display and runs on the Qualcomm Snapdragon S4 chip with an Android 4.2 Jelly Bean build. It also has wireless charging and NFC capabilities.

We'll keep a look out for any sudden replenishment and keep you posted. If you did manage to reserve your Nexus 4 this morning, though, lucky you. Let us know how you got on in the comments below. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?