Feeds
85%
Angry Birds Star Wars

Angry Birds Star Wars game review

Rovio joins the galactic empire

  • alert
  • submit to reddit

Build a business case: developing custom apps

Rovio's global takeover

Angry Birds Star Wars is a predictable affair and isn't anywhere novel enough to tempt me into spending my journeys to work engaged in another Rovio outing. It's good, but as someone with minimal Star Wars enthusiasm and too many hours under my belt playing Angry Birds already, it didn't hold my attention for long.

I do look forward to fresh games from Finland's biggest developer, though, after enjoying its less-successful Amazing Alex app, released earlier this year. And Rovio says there are plenty more in store.

Angry Birds Star Wars

While numerous new titles are promised, it's clear where the moolah really comes from, so who can blame Rovio for focusing firmly on the growth of its feathered franchise?

The influence of former-Fox employee Andrew Stalbow - who jumped aboard the Rovio ship after thrashing out a deal for the Angry Birds Rio tie-in - appears to have no bounds.

In the past 12 months, the Angry Birds franchise has shot through the roof, rocketing into space and leading to comparisons being drawn with the likes of Sanrio's Helly Kitty as a pop-culture brand with mammoth merchandise potential.

There has been steady market penetration too. Rovio raked in roughly €23m (£14.4m) from merchandise in 2011 alone and with the bombardment of plush toys and increased popularity, that figure could easily double in 2012.

Angry Birds Star Wars

We've long heard about the Angry Birds cartoon series and following Rovio's acquisition of an animation studio, a collection of 52 shorts are on the way soon. Stalbow says discussions with broadcast partners are ongoing and apparently Hollywood is "very hot" for Angry Birds right now.

As Yoda said "once you start down the dark path, forever will it dominate your destiny," yet the force is certainly with Rovio right now. ®

Build a business case: developing custom apps

85%
Angry Birds Star Wars

Angry Birds Star Wars game review

Available on iOS, Android, Windows Phone, Mac and PC - tested on Motorola Razr i.
Price: Free (ad supported), £0.69 or £1.99 (HD version) RRP

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.