Feeds
85%
Angry Birds Star Wars

Angry Birds Star Wars game review

Rovio joins the galactic empire

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Rovio's global takeover

Angry Birds Star Wars is a predictable affair and isn't anywhere novel enough to tempt me into spending my journeys to work engaged in another Rovio outing. It's good, but as someone with minimal Star Wars enthusiasm and too many hours under my belt playing Angry Birds already, it didn't hold my attention for long.

I do look forward to fresh games from Finland's biggest developer, though, after enjoying its less-successful Amazing Alex app, released earlier this year. And Rovio says there are plenty more in store.

Angry Birds Star Wars

While numerous new titles are promised, it's clear where the moolah really comes from, so who can blame Rovio for focusing firmly on the growth of its feathered franchise?

The influence of former-Fox employee Andrew Stalbow - who jumped aboard the Rovio ship after thrashing out a deal for the Angry Birds Rio tie-in - appears to have no bounds.

In the past 12 months, the Angry Birds franchise has shot through the roof, rocketing into space and leading to comparisons being drawn with the likes of Sanrio's Helly Kitty as a pop-culture brand with mammoth merchandise potential.

There has been steady market penetration too. Rovio raked in roughly €23m (£14.4m) from merchandise in 2011 alone and with the bombardment of plush toys and increased popularity, that figure could easily double in 2012.

Angry Birds Star Wars

We've long heard about the Angry Birds cartoon series and following Rovio's acquisition of an animation studio, a collection of 52 shorts are on the way soon. Stalbow says discussions with broadcast partners are ongoing and apparently Hollywood is "very hot" for Angry Birds right now.

As Yoda said "once you start down the dark path, forever will it dominate your destiny," yet the force is certainly with Rovio right now. ®

Providing a secure and efficient Helpdesk

85%
Angry Birds Star Wars

Angry Birds Star Wars game review

Available on iOS, Android, Windows Phone, Mac and PC - tested on Motorola Razr i.
Price: Free (ad supported), £0.69 or £1.99 (HD version) RRP

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.