Feeds
85%
Angry Birds Star Wars

Angry Birds Star Wars game review

Rovio joins the galactic empire

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

Rovio's global takeover

Angry Birds Star Wars is a predictable affair and isn't anywhere novel enough to tempt me into spending my journeys to work engaged in another Rovio outing. It's good, but as someone with minimal Star Wars enthusiasm and too many hours under my belt playing Angry Birds already, it didn't hold my attention for long.

I do look forward to fresh games from Finland's biggest developer, though, after enjoying its less-successful Amazing Alex app, released earlier this year. And Rovio says there are plenty more in store.

Angry Birds Star Wars

While numerous new titles are promised, it's clear where the moolah really comes from, so who can blame Rovio for focusing firmly on the growth of its feathered franchise?

The influence of former-Fox employee Andrew Stalbow - who jumped aboard the Rovio ship after thrashing out a deal for the Angry Birds Rio tie-in - appears to have no bounds.

In the past 12 months, the Angry Birds franchise has shot through the roof, rocketing into space and leading to comparisons being drawn with the likes of Sanrio's Helly Kitty as a pop-culture brand with mammoth merchandise potential.

There has been steady market penetration too. Rovio raked in roughly €23m (£14.4m) from merchandise in 2011 alone and with the bombardment of plush toys and increased popularity, that figure could easily double in 2012.

Angry Birds Star Wars

We've long heard about the Angry Birds cartoon series and following Rovio's acquisition of an animation studio, a collection of 52 shorts are on the way soon. Stalbow says discussions with broadcast partners are ongoing and apparently Hollywood is "very hot" for Angry Birds right now.

As Yoda said "once you start down the dark path, forever will it dominate your destiny," yet the force is certainly with Rovio right now. ®

The essential guide to IT transformation

85%
Angry Birds Star Wars

Angry Birds Star Wars game review

Available on iOS, Android, Windows Phone, Mac and PC - tested on Motorola Razr i.
Price: Free (ad supported), £0.69 or £1.99 (HD version) RRP

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.