Feeds

Google expects Apple to block its not crap iOS maps app

'We don't want no steenking competition'

3 Big data security analytics techniques

Google should have a mapping application for iOS ready by the end of this year, but sources within the company are concerned that Apple is unlikely to let it into the iOS Apps Store.

Apple has earned a lot of grief over the poor performance of its Maps app, and the snafu is thought to have contributed to Apple recent executive reshuffle that saw iOS boss Steve Forstall given the boot, reportedly after refusing to sign a letter of apology.

But sources within the Mountain View Chocolate Factory tell The Guardian that although a Google Maps app for iOS should be ready by the end of the year, staffers are "not optimistic" that Apple will approve it for sale, even though it's a "superior product," in their view.

It's a logical assumption. As bad as Apple's Maps is, Cupertino is hardly likely to admit it made a mistake and let Google back into its operating system environment – Tim Cook is a great pragmatist, but the loss of corporate face would be too much.

Google has piled money into its mapping software for years, having recognized that for many smartphone users (particularly those who drive), mapping is a very important application. Apple recognized this as well – albeit later than Google – but its surprise decision to drop the Chocolate Factory's maps in favor of its own lackluster offering has irritated its users.

Apple mapping apps

Notice anything missing? (click to enlarge)

Apple does sell mapping applications in the iTunes store, although most either use Cupertino's own mapping software or come from established GPS vendors such as TomTom. Cupertino is also encouraging application developers to use its mapping products by opening them up more in the iOS 6 SDK, but it has a long way to go if it's to catch up to Google's level of detail.

That said, Apple doesn't have to be the best in this field, just good enough, and mapping isn't the main reason they buy shiny new iPhones anyway. But one wonders how long it'll take before customers to start asking why there's no competition in Maps – after being given false directions one time too many. ®

Top three mobile application threats

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.