Feeds

Debenhams cafes ban outré terms like 'espresso' and 'cappuccino'

Are you a bit out of touch? Come and shop here

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

The words "espresso" and "cappuccino" are too confusing for customers, says high-street retailer Debenhams. The department store chain will instead introduce moron-friendly descriptions, such as "frothy coffee", in its 160 cafes.

Out go several descriptions it deems too "fancy" - even "tall" and "grande" have been slung out, the retailer admits. Punters will be offered a patronising choice of a cup or a mug instead.

A few examples are here:

Black coffee is Simple coffee – with or without milk; Caffe latte is Really really milky coffee; Cappuccino is Frothy coffee; Caffe mocha is Chocolate flavoured coffee; Espresso shot is A shot of strong coffee

"Really really" patronising

Debenhams also denied it was covering transparent roof canopies in its stores to ensure shoppers are not "frightened by aeroplanes". (Actually it hasn't - we made that up. But we wouldn't be surprised if it did.) ®

High performance access to file storage

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.