Feeds

Apple enables 'Superstorm Sandy' donations in iTunes Store

No, Cupertino won't take its 30% cut – it all goes to the Red Cross

High performance access to file storage

Apple has added a button to the home page of its iTunes Store that clicks through to a page where you can use your iTunes account to donate money to "Help Superstorm Sandy survivors."

The page lists six different donation amounts ranging from $5 to $200 – all you need to do is click the Donate button under each amount, and "iTunes will transfer 100% of your donation to the American Red Cross."

That's right – 100 per cent. There'll be no 30 per cent cut taken by Apple for its eleemosynary enablement.

There can be no argument, even among the most hardened cynics must agree, that the poor souls most affected by the ravages of that hurricane – or "post–tropical storm", an important distinction if you're an insurance company – need all the help they can get.

In the Long Island town of Breezy Point, for example, 110 homes burnt to the ground and another 20 were damaged by flames in a Sandy-sparked conflagration.

New York governor Mario Cuomo says that the US Army Corps of Engineers is sending its "National Unwatering Team" to New York City, where it will work to drain the estimate 300 to 400 million gallons of water filling that city's subway system.

Cars at the entrance to a parking garage in New York's financial district

It's a wee bit damp in New York City's financial district (source: The Christian Science Monitor

New Jersey was hit hard. "Nearly all" of the homes on the New Jersey barrier island that's the site of MTV's Jersey Shore, according to one report, "were seriously damaged, and many were destroyed" – a high price to pay for removing that execrable show from the airwaves.

We at The Reg are well aware that the Windows version of iTunes causes more than a few of our readers to grit their teeth in rage, but may we respectfully suggest that you hold your noses, fire up your copy, and click through to donate to those Sandy-suffering folks on the east coast of the US.

Or, if you can't bear to launch iTunes, just point your browser directly at the American Red Cross Disaster Relief page.

Whichever you choose – and whether you think Sandy was infuriated by climate change or you prefer to chant the mantra "weather is not climate" – we at The Reg recommend that you take heed of the ol' Nike slogan, and "Just Do It". ®

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Microsoft: Windows version you probably haven't upgraded to yet is ALREADY OBSOLETE
Pre-Update versions of Windows 8.1 will no longer support patches
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.