Feeds

Fans' loyalty questioned as iPhone popularity plummets

Quarter of customers consider jumping ship

SANS - Survey on application security programs

iPopularity is in a state of decline, with "Apple loyalty" said to have fallen for the first time since the iPhone's 2007 release.

Only 75 per cent of iPhone owners in Western Europe say they'd choose an Apple device for their next smartphone, new data from market watcher Strategy Analytics show.

That still seems a relatively large percentage of happy Apple consumers, but when you compare the figure to last year's 88 per cent, it's clear that many iHeads are looking elsewhere.

The numbers are relatively healthy Stateside, with 88 per cent of iPhone owners ready to remain loyal. But that's marks a drop from 93 per cent last year.

Apple iPhone 5

Paul Brown, head of Strategy Analytics' User Experience Practice, reckons “negative press prompted by a perceived lack of recent innovation” is probably to blame for the decline.

Perhaps punters are just bored of the patent lawsuits, the exorbitant prices and the drawn out year-long hype of future iProduce? Or maybe the untimely demise of its wise ol' leader has crippled user confidence in the firm.

Then again, blame could always be placed upon the company's "frothing fanbois", who were fingered by Apple when early-2012 financial results failed to meet expectations. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.