Feeds

Optus says age of mobile growth is over

Carrier says 'No' to partners as Australia has 'too much distribution capacity'

3 Big data security analytics techniques

Optus has declared the age of growing mobile subscriber numbers is over, signalling a revised retail strategy focussed on its own outlets.

“As the Australian mobile market matures and we move from a period of growth to one of customer retention, we need a distribution model that reflects this,” Rohan Ganeson, the carrier's MD for sales said today. “There is too much capacity in the mobile distribution market and we have made a decision to rationalise our third party distribution channels, while strengthening our branded Optus channels.”

Optus has already booted Boost mobile and now says TeleChoice's retail distribution agreements will cease in March 2013.

The carrier will also create 33 new stores so it can control the customer experience, a move it says it will “improve and integrate the in-store and online experience”, an important move as Ganeson believes “retail is no longer just a sales channel – it’s a channel where customers come to better understand technology and how to get the most from it.”

To meet that demand the carrier has pledged to “transform its branded sales channels to become a full service customer channel. “ There's no indication of whether that channel will help Optus execute parent company Singtel's strategy of bypassing third-party app stores in favour of its own offerings. Singtel has gone on an acquisition spree to realise that strategy, figuring out that if it owns the advertising platform and has in-house app developers it can stop revenue leaking to the likes of Apple, Google and Microsoft.

Ganeson said jettisoning TelChoice “is not a decision we have taken lightly.” TeleChoice resells Optus and Virgin Mobile services (Virgin Mobile is owned by Optus). Just what the decision means for the 154-strong chain, which boasts on its website that it is “part of the Optus brand”, is therefore rather uncertain. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.