Feeds

Hmm, I think I'll order an iPad Mini on Amazon ... Oh no I won't

Etailer offers stinging counter-pooh-pooh to Apple

Top three mobile application threats

Amazon has weighed into the tablet pooh-pooh battle, following Apple's blow by blow comparison with a Samsung Galaxy Tab during the iPad Mini launch last week.

The gloves are off down at Tablet Club, and this time the iPad Mini is on the receiving end. Amazon is taking a direct swipe at Apple's littlest Pad with a point by point comparison of the iPad Mini to the Kindle Fire published on the US homepage of the retail site.

Amazon advert for the Kindle Fire, screengrab Amazon website

Amazon on the iPad Mini as the Xmas sales fight warms up

The advert for the Fire takes down the the Mini iPad specifically, contrasting the Fire's screen and speakers with the iPad's, and reiterating the price gap, along with a sarky quote from Gizmodo.

It's not exactly a comprehensive review, and there will be areas like build quality, battery life, and depth of screen colour where the iPad arguably outperforms the Fire, but then, it is an advert from Amazon.

The trouble is that Amazon is one of the most visited sites on the web, the tenth most visited according to Alexa, so quite a few people are likely to see this ad. They might even go there in future to buy an iPad Mini, and then find themselves put off.

As we've pointed out before, Amazon is a big thorn in Apple's side, and it might just have got a bit bigger.

As we ramp up to the Christmas season expect things to get even dirtier. ®

Seven Steps to Software Security

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.