Feeds

Philips eyes trendy homemakers for app-controlled e-lights

1970s mood lighting revived for internet era

Build a business case: developing custom apps

Apple fans eager “to start experiencing light in a completely new way” - yes, that’s exactly what it says here - will soon be able to to do so courtesy of Philips.

Heralding what the Dutch electronics firm is calling “a new era in home lighting”, Apple Stores in the UK will this week begin selling the networkable LED lightbulbs that can be controlled by an iOS app.

Philips Hue Starter Pack

Says the shockingly naff spiel: “Philips Hue signals a new era in home lighting both in the way we think about and experience light in our homes.”

Ommmm.

Most of are happy enough to flip and switch and have enough light to read by, but Philips anticipates a world where you “personalise your home lighting experience with custom settings... save your favourite light scenes for each room or time of day and recall them in an instant... use any photo on your phone as a colour palette to paint your room with light and bring your memories back to life... [and] let light wake you up refreshed or help your loved ones fall asleep”.

The £179 starter kit includes three 50W-equivalent bulbs, and a box that plugs into your broadband router to maintain a wireless link to the bulbs using ZigBee technology - it uses the ZigBee Light Link standard.

Philips Hue ZigBee Adaptor

Hue's ZigBee adaptor

Download the Hue app, and you can change the tone of the white light each bulb emits. More usefully, you can set them to go on and off at certain times - handy when you’re away - and even turn lights on remotely over the net, though this requires you to create an account with Philips.

Individual bulbs cost a staggering £49 - more than ten times the price of an ordinary bulb. They’re also screw-caps - E26 and E27, to be precise - so not much use to those of us with bayonet light fittings, though presumably Philips will ge round to these too if there’s demand.

Hue goes on sale on 30 October. ®

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.