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Amazon ships Kindle Fire HD, Paperwhite to Brits

Lovefilm leaps for Fire too

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Amazon would like you to know that its Fire HD tablet and Paperwhite e-readers are now available to us Brits. And that Lovefilm, Amazon’s film streaming and DVD rental service, can be accessed on the former.

The Fire HD, with its 7in, 1280 x 800 display - a rather higher pixel density than the iPad Mini - comes in 16GB and 32GB forms, priced at £159 and £199, respectively. The catch: you’ll have to put up with screen-saver advertising. It’ll cost you a tenner on the purchase price to rid yourself of these intrusions.

The Paperwhite is an E Ink screen-based e-reader with permanent transflective illumination - LEDs shine their light down through the screen to reflect off the display’s backing. To panel purists, this is not a backlight, but the effect is the same.

The Paperwhite comes with 2GB of storage, not all of it available for your e-library, and retails at £109 for the basic model and £169 for the version with an on-board 3G mobile broadband modem. The latter’s purchase price includes the cost of connectivity.

Amazon hasn’t said what the Paperwhite’s display resolution is, only that it has 62 per cent more pixels than the 800 x 600 Kindle 3. So 1024 x 768 then.

Meanwhile, Lovefilm’s app will provide subscribers who avail themselves of a Fire HD or plain old Fire will be able to stream “thousands” of movies and TV shows. Just make sure you don’t already have three devices, such as iPads, PS3s, Xboxes and smart TVs, linked to your Lovefilm account - that’s the maximum. ®

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