Feeds

Chinese gaming giant NetEase opens pig farm

Diversification plan adds porkers to gamers

Internet Security Threat Report 2014

Chinese online gaming giant NetEase has made a surprise move into the commercial pig-rearing business.

The firm, which runs the hugely popular 163.com web portal, announced revenues of two billion yuan (£199m) in the second quarter from its massively multiplayer online games and other services.

Now founder William Ding, who recently made it onto Forbes’ China Rich List with a personal fortune of nearly $3bn, has decided to diversify his investments by entering an industry that is better insulated from user whims and government interventions.

NetEase marketing bod Lin Huasong told the Southern Daily (via TechInAsia) that although the firm’s 1,200 acre pig farm is currently under construction, breeding of the delicious critters in other locations with a view to relocating them to the bacon factory once it is complete.

A closed beta has already been scoffed successfully conducted by an internal committee usually responsible for food at NetEase canteens, but porcophiles will have to wait at least another year to tuck in, when the second iteration generation of animals are raised on the farm proper.

The project certainly doesn’t appear to be a passing fad. NetEase Agriculture Division deputy GM Zhou Jiong told the Southern Daily that the gaming giant has spent two million yuan (£199,000) alone on laying a road around the farm.

All of which makes El Reg wonder if other tech companies could soon be following suit in an attempt to crack the China market by stealth.

If this trend takes off, calling Google 'The Chocolate Factory' might one day be accurate. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.