Feeds

Chinese gaming giant NetEase opens pig farm

Diversification plan adds porkers to gamers

High performance access to file storage

Chinese online gaming giant NetEase has made a surprise move into the commercial pig-rearing business.

The firm, which runs the hugely popular 163.com web portal, announced revenues of two billion yuan (£199m) in the second quarter from its massively multiplayer online games and other services.

Now founder William Ding, who recently made it onto Forbes’ China Rich List with a personal fortune of nearly $3bn, has decided to diversify his investments by entering an industry that is better insulated from user whims and government interventions.

NetEase marketing bod Lin Huasong told the Southern Daily (via TechInAsia) that although the firm’s 1,200 acre pig farm is currently under construction, breeding of the delicious critters in other locations with a view to relocating them to the bacon factory once it is complete.

A closed beta has already been scoffed successfully conducted by an internal committee usually responsible for food at NetEase canteens, but porcophiles will have to wait at least another year to tuck in, when the second iteration generation of animals are raised on the farm proper.

The project certainly doesn’t appear to be a passing fad. NetEase Agriculture Division deputy GM Zhou Jiong told the Southern Daily that the gaming giant has spent two million yuan (£199,000) alone on laying a road around the farm.

All of which makes El Reg wonder if other tech companies could soon be following suit in an attempt to crack the China market by stealth.

If this trend takes off, calling Google 'The Chocolate Factory' might one day be accurate. ®

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.