Feeds

Chinese gaming giant NetEase opens pig farm

Diversification plan adds porkers to gamers

New hybrid storage solutions

Chinese online gaming giant NetEase has made a surprise move into the commercial pig-rearing business.

The firm, which runs the hugely popular 163.com web portal, announced revenues of two billion yuan (£199m) in the second quarter from its massively multiplayer online games and other services.

Now founder William Ding, who recently made it onto Forbes’ China Rich List with a personal fortune of nearly $3bn, has decided to diversify his investments by entering an industry that is better insulated from user whims and government interventions.

NetEase marketing bod Lin Huasong told the Southern Daily (via TechInAsia) that although the firm’s 1,200 acre pig farm is currently under construction, breeding of the delicious critters in other locations with a view to relocating them to the bacon factory once it is complete.

A closed beta has already been scoffed successfully conducted by an internal committee usually responsible for food at NetEase canteens, but porcophiles will have to wait at least another year to tuck in, when the second iteration generation of animals are raised on the farm proper.

The project certainly doesn’t appear to be a passing fad. NetEase Agriculture Division deputy GM Zhou Jiong told the Southern Daily that the gaming giant has spent two million yuan (£199,000) alone on laying a road around the farm.

All of which makes El Reg wonder if other tech companies could soon be following suit in an attempt to crack the China market by stealth.

If this trend takes off, calling Google 'The Chocolate Factory' might one day be accurate. ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.