Feeds

O2 to save the British High Street ... with money-off vouchers

Freebies for free, if you're a SME

The Power of One Infographic

O2 is opening its free voucher scheme to every small retailer in the UK, even those which aren't O2 customers, as long as they're not franchised from a megacorp and have a high-street presence.

The free scheme, which allows retailers to offer money-off vouchers to O2 customers, was launched in July, but was only available to retailers with an O2 connection. Since then we're assured that more than 4,000 have taken up the offer, and that O2's promotional engine is kicking into gear to offer same deal to any retailer – which will be able to start giving away free stuff in as little as three minutes.

That's two minutes shaved off the registration process, which took all of five at launch, but other than that the rules remains the same: coupon downloads capped at 500; retailers must have a physical presence where coupons can be redeemed, and can't be part of a chain; and coupons only available to O2 customers, of course.

The rejection of chain stores is intended to keep out the big companies which might be convinced to pay for having their brands promoted within O2 Priority Moments, but O2 is also painting it as being good for the British High Street, which we're always being told needs saving.

With that in mind, O2 is aligning itself with "Portas Project" towns - places selected by veteran TV shopper Mary Portas, who has been reviewing British high streets to decide how best to compete with the supermarkets who've been hoovering up the retail sector for the last few decades. With that in mind, O2 will target Manchester later this month with visits to shops and loads of advertising explaining how the Spanish-owned brand is the last, best, hope for UK high streets.

Vouchers are really in fashion at the moment, but it's hard to imagine them dragging people back to the city centres. A voucher might draw one from a Starbucks to a Pret when in a city sporting both, but it would have to be a pretty remarkable offer to change one's shopping habits. But perhaps we're being too cynical, and when combined with the Portas money, vouchers might just tip people over into using their local retailers again, reigniting the high street as the centre of community life for one and all. ®

Mobile application security vulnerability report

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.