Sanitary towel firm's 'CEO' sets traumatised man straight
'Bought her five boxes, she still hasn't been skydiving'
Sanitary towel outfit Bodyform has gained itself some serious internet kudos with a video response to a Brit chap's complaint that women's periods are not a rollercoaster ride of joy and outdoor activity, as the firm's ads suggest.
Richard Neill recently challenged Bodyform on Facebook:
Hi, as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger
So seriously did Bodyform take Richard's post that it rolled out "Caroline Williams", its fictional CEO (the trademark is actually part of a larger conglomerate, and so doesn't have its own CEO), for what is arguably the finest riposte in recent history:
As one YouTube commentard puts it: "Well played Bodyform, well played." ®
10 out of 10
For letting the marketing bods get to this before the lawyers.
Re: PR - you're doing it right
I doubt there's anyone over 30 who could forget it.
Maybe so, but we're all trying very hard to forget it and you are not fucking helping.
Classic. The blue water she is drinking is a particularly nice touch.