Feeds

Global notebook sales tank in recent months

One company bucks the trend big-time. Wanna guess which one?

  • alert
  • submit to reddit

SANS - Survey on application security programs

Global notebook shipments took it on the chin in the third quarter of this year, with Acer, Asustek, and Toshiba seeing sales plunge by 15 to 25 per cent when compared to the previous quarter.

One notebook vendor, however, bucked the trend, with sales of its notebooks climbing nearly 30 per cent during the same period. Care to hazard a guess as to which company that might be? Yup, Apple, which updated its MacBook Pro and MacBook Air offerings in June to generally favorable reviews.

Despite Cupertino's success, the entire notebook market was down 4.5 per cent quarter-to-quarter, and a full 11.6 per cent year-on-year, according to the study by the market-watchers at Digitimes Research.

DigiTimes: Global Notebook Shipments, 2Q11-3Q12

Think how bad notebook sales might have been had Apple not refreshed its lineup (source: Digitimes Research)

Asustek also suffered the indignity of watching its fourth-place global ranking in the second quarter drop to fifth in the third quarter – a quarter, by the way, which often sees strong notebook sales due to back-to-school purchases.

Digitimes Research blames the global notebook sales decline on – what else? – that pesky economic downturn, along with retail-inventory adjustments and customers postponing notebook purchases until after Windows 8 goes on sale on October 26.

The Windows 8 roll-out, of course, was not a factor in the soaring sales of Apple's MacBook Pro and MacBook Air notebooks – would that Linux-laptop lovers could have such a pronounced affect upon the notebook market. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.