Feeds

Global notebook sales tank in recent months

One company bucks the trend big-time. Wanna guess which one?

  • alert
  • submit to reddit

Top three mobile application threats

Global notebook shipments took it on the chin in the third quarter of this year, with Acer, Asustek, and Toshiba seeing sales plunge by 15 to 25 per cent when compared to the previous quarter.

One notebook vendor, however, bucked the trend, with sales of its notebooks climbing nearly 30 per cent during the same period. Care to hazard a guess as to which company that might be? Yup, Apple, which updated its MacBook Pro and MacBook Air offerings in June to generally favorable reviews.

Despite Cupertino's success, the entire notebook market was down 4.5 per cent quarter-to-quarter, and a full 11.6 per cent year-on-year, according to the study by the market-watchers at Digitimes Research.

DigiTimes: Global Notebook Shipments, 2Q11-3Q12

Think how bad notebook sales might have been had Apple not refreshed its lineup (source: Digitimes Research)

Asustek also suffered the indignity of watching its fourth-place global ranking in the second quarter drop to fifth in the third quarter – a quarter, by the way, which often sees strong notebook sales due to back-to-school purchases.

Digitimes Research blames the global notebook sales decline on – what else? – that pesky economic downturn, along with retail-inventory adjustments and customers postponing notebook purchases until after Windows 8 goes on sale on October 26.

The Windows 8 roll-out, of course, was not a factor in the soaring sales of Apple's MacBook Pro and MacBook Air notebooks – would that Linux-laptop lovers could have such a pronounced affect upon the notebook market. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.