Feeds

Global notebook sales tank in recent months

One company bucks the trend big-time. Wanna guess which one?

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Global notebook shipments took it on the chin in the third quarter of this year, with Acer, Asustek, and Toshiba seeing sales plunge by 15 to 25 per cent when compared to the previous quarter.

One notebook vendor, however, bucked the trend, with sales of its notebooks climbing nearly 30 per cent during the same period. Care to hazard a guess as to which company that might be? Yup, Apple, which updated its MacBook Pro and MacBook Air offerings in June to generally favorable reviews.

Despite Cupertino's success, the entire notebook market was down 4.5 per cent quarter-to-quarter, and a full 11.6 per cent year-on-year, according to the study by the market-watchers at Digitimes Research.

DigiTimes: Global Notebook Shipments, 2Q11-3Q12

Think how bad notebook sales might have been had Apple not refreshed its lineup (source: Digitimes Research)

Asustek also suffered the indignity of watching its fourth-place global ranking in the second quarter drop to fifth in the third quarter – a quarter, by the way, which often sees strong notebook sales due to back-to-school purchases.

Digitimes Research blames the global notebook sales decline on – what else? – that pesky economic downturn, along with retail-inventory adjustments and customers postponing notebook purchases until after Windows 8 goes on sale on October 26.

The Windows 8 roll-out, of course, was not a factor in the soaring sales of Apple's MacBook Pro and MacBook Air notebooks – would that Linux-laptop lovers could have such a pronounced affect upon the notebook market. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Quit drooling, fanbois - haven't you SEEN what the iPhone 6 costs?
How keen will buyers be when exposed to the real price?
Slap my Imp up: Bullfrog's Dungeon Keeper
Monsters need to earn a living too
Amazon axes hated Fire Phone price: 99 pennies but a niche? Ain't none
Forgive the double negative but seriously, no one wants this mobe
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.