Feeds

Global notebook sales tank in recent months

One company bucks the trend big-time. Wanna guess which one?

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

Global notebook shipments took it on the chin in the third quarter of this year, with Acer, Asustek, and Toshiba seeing sales plunge by 15 to 25 per cent when compared to the previous quarter.

One notebook vendor, however, bucked the trend, with sales of its notebooks climbing nearly 30 per cent during the same period. Care to hazard a guess as to which company that might be? Yup, Apple, which updated its MacBook Pro and MacBook Air offerings in June to generally favorable reviews.

Despite Cupertino's success, the entire notebook market was down 4.5 per cent quarter-to-quarter, and a full 11.6 per cent year-on-year, according to the study by the market-watchers at Digitimes Research.

DigiTimes: Global Notebook Shipments, 2Q11-3Q12

Think how bad notebook sales might have been had Apple not refreshed its lineup (source: Digitimes Research)

Asustek also suffered the indignity of watching its fourth-place global ranking in the second quarter drop to fifth in the third quarter – a quarter, by the way, which often sees strong notebook sales due to back-to-school purchases.

Digitimes Research blames the global notebook sales decline on – what else? – that pesky economic downturn, along with retail-inventory adjustments and customers postponing notebook purchases until after Windows 8 goes on sale on October 26.

The Windows 8 roll-out, of course, was not a factor in the soaring sales of Apple's MacBook Pro and MacBook Air notebooks – would that Linux-laptop lovers could have such a pronounced affect upon the notebook market. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Chumps stump up $1 MEELLLION for watch that doesn't exist
By the way, I have a really nice bridge you might like...
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.