Feeds

Samsung, not Nokia, fans' most favoured WinPho brand

Survey suggests Microsoft could triple is market share

High performance access to file storage

Nine per cent of folk thinking of getting a new phone in the next six months say they’re likely to go for a Windows Phone 8 device.

So suggests research data from ChangeWave, a US pollster, after asking 4300-odd North Americans and assorted other peoples in September about their near-term smartphone purchasing plans.

If you’ve been keeping an eye on Windows Phone demand for some time, you’ll know its market share is typically around the two per cent mark. Which, not coincidentally, is the proportion of pro-Windows Phone survey respondents who ticked the ‘very likely’ box.

The remaining seven per cent only went as far as to say they are ‘somewhat likely’ to go for a handset running the new Microsoft OS. That shows that Redmond has its core audience, but that it has the potential to triple its - albeit small - market share.

The interest, then, is there - can Microsoft and its hardware partners turn that interest into real sales? If they do, it will favour Samsung more than any other vendor.

Just over half - 55 per cent - of people considering getting a Windows Phone device said they already know which hardware brand they’ll choose, and of them half - 51 per cent - said they would go for a Samsung.

Nokia was the brand favoured by 35 per cent, HTC by seven per cent and other brands combined by six per cent. With 45 per cent of punters unsure which brand they’ll go for - if the do indeed pick a Windows Phone handset after all - there’s plenty for Nokia to play for, but it’ll be a point of concern for the Finnish phone giant that, for all it talks about being Microsoft’s main Windows Phone partner, it’s not punters’ number one choice.

The first Windows Phone 8 devices - among them Nokia’s Lumia 820 and 920, and Samsung’s Activ S - are expected to debut later this month. Windows Phone 8 itself is released on 29 October. ®

High performance access to file storage

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.