Feeds

Samsung, not Nokia, fans' most favoured WinPho brand

Survey suggests Microsoft could triple is market share

Build a business case: developing custom apps

Nine per cent of folk thinking of getting a new phone in the next six months say they’re likely to go for a Windows Phone 8 device.

So suggests research data from ChangeWave, a US pollster, after asking 4300-odd North Americans and assorted other peoples in September about their near-term smartphone purchasing plans.

If you’ve been keeping an eye on Windows Phone demand for some time, you’ll know its market share is typically around the two per cent mark. Which, not coincidentally, is the proportion of pro-Windows Phone survey respondents who ticked the ‘very likely’ box.

The remaining seven per cent only went as far as to say they are ‘somewhat likely’ to go for a handset running the new Microsoft OS. That shows that Redmond has its core audience, but that it has the potential to triple its - albeit small - market share.

The interest, then, is there - can Microsoft and its hardware partners turn that interest into real sales? If they do, it will favour Samsung more than any other vendor.

Just over half - 55 per cent - of people considering getting a Windows Phone device said they already know which hardware brand they’ll choose, and of them half - 51 per cent - said they would go for a Samsung.

Nokia was the brand favoured by 35 per cent, HTC by seven per cent and other brands combined by six per cent. With 45 per cent of punters unsure which brand they’ll go for - if the do indeed pick a Windows Phone handset after all - there’s plenty for Nokia to play for, but it’ll be a point of concern for the Finnish phone giant that, for all it talks about being Microsoft’s main Windows Phone partner, it’s not punters’ number one choice.

The first Windows Phone 8 devices - among them Nokia’s Lumia 820 and 920, and Samsung’s Activ S - are expected to debut later this month. Windows Phone 8 itself is released on 29 October. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.