Feeds

Samsung, not Nokia, fans' most favoured WinPho brand

Survey suggests Microsoft could triple is market share

SANS - Survey on application security programs

Nine per cent of folk thinking of getting a new phone in the next six months say they’re likely to go for a Windows Phone 8 device.

So suggests research data from ChangeWave, a US pollster, after asking 4300-odd North Americans and assorted other peoples in September about their near-term smartphone purchasing plans.

If you’ve been keeping an eye on Windows Phone demand for some time, you’ll know its market share is typically around the two per cent mark. Which, not coincidentally, is the proportion of pro-Windows Phone survey respondents who ticked the ‘very likely’ box.

The remaining seven per cent only went as far as to say they are ‘somewhat likely’ to go for a handset running the new Microsoft OS. That shows that Redmond has its core audience, but that it has the potential to triple its - albeit small - market share.

The interest, then, is there - can Microsoft and its hardware partners turn that interest into real sales? If they do, it will favour Samsung more than any other vendor.

Just over half - 55 per cent - of people considering getting a Windows Phone device said they already know which hardware brand they’ll choose, and of them half - 51 per cent - said they would go for a Samsung.

Nokia was the brand favoured by 35 per cent, HTC by seven per cent and other brands combined by six per cent. With 45 per cent of punters unsure which brand they’ll go for - if the do indeed pick a Windows Phone handset after all - there’s plenty for Nokia to play for, but it’ll be a point of concern for the Finnish phone giant that, for all it talks about being Microsoft’s main Windows Phone partner, it’s not punters’ number one choice.

The first Windows Phone 8 devices - among them Nokia’s Lumia 820 and 920, and Samsung’s Activ S - are expected to debut later this month. Windows Phone 8 itself is released on 29 October. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.