Feeds

Schmidt: Google deathmatch with Apple is 'defining' for the tech biz

Advertiser vs mega-brand ... that's depressing

Top three mobile application threats

Google and Apple are in the "defining fight" of the tech industry today, the advertising firm's chief modestly reckons.

Mountain View chairman Eric Schmidt is expecting more than a billion smartphones running Android around the world within a year and he reckons that's gonna tick the fruity firm off even more than it is already.

“We’ve not seen platform fights at this scale,” he said in an interview with AllThingsD.

Apple and Google used to be best buds, both merrily sticking it to Microsoft and other old-guard tech firms as their popularity rose. Schmidt was even on Apple's board when he was CEO at Google. But since Google brought Android into the lucrative phones'n'fondleslabs market, the one-time friends have been at each other's throats.

Although the fruity firm has never slung patent mud directly at Google, it's taken pretty much every manufacturer which uses the Android OS to court and has ended up fighting the internet giant anyway now that Google owns Motorola.

Schmidt said that these patent battles just make him really, really sad.

“These patent wars are death,” he sniffed. “I think this is ultimately bad, bad for innovation. It eliminates choices.”

The head fandroid also commiserated with his top rival over its crap Maps app.

“Apple should have kept with our maps,” he gloated.

"I think Apple has learned that maps are hard. We invested hundreds of millions of dollars in satellite work, airplane work, drive-by work, and we think we have the best product in the industry.”

Schmidt said that of course Google would be willing to come to the rescue with a version of its own Maps that would work on IOS 6, but that Cupertino would have to give the nod:

“I don’t want to pre-announce products, but I can tell you that were we to do that Apple would have to approve it,” he said. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.