Feeds

Google cash brings all the cold TV leftovers you can eat to YouTube

Mockney belly-robber, netmums and mouldy old BBC gumble

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

For years, some pundits have touted YouTube as the future of TV - so you may be interested to see what this future might look like. The picture is now clearer after Google confirmed funding for 60 UK telly producers to make YouTube clips. And so the future of television will look like… a low-budget cable channel serving up repeats and knock-offs with a sprinkling of magazine brands.

Among the UK TV production companies tapped up for original programming are, er, Jamie Oliver, Netmums, the Guinness Book of Records and the glossy mag for ageing ravers Mixmag. The BBC and Endemol are also beneficiaries.

Google began investing in original material last year - although the definition of "original" is somewhat elastic - judge for yourself by looking at the results.

While YouTube touted the new channels as a place where producers could release something they couldn't show elsewhere, it isn't clear the producers themselves are on script. For example, the BBC will have three new "channels", but it's careful to describe the material as "originated content" rather than "original content".

This is a bizarre formulation; all content originated somewhere. So BBC Worldwide is using its three YouTube channels to show repeats: old comedy such as The Likely Lads appears on one, adding to its "existing selection of over 8,000 clips". This new content includes things such as the last series of Top Gear.

It's hardly the "virtuous circle" that we talked about here: new technology creates new media formats and experimentation, generating wealth and spreading entertainment around.

When Google acquired YouTube in 2006, it was well aware that the site was a "rogue enabler of content theft" whose "business model is completely sustained by pirated content" - in the Google executives' words. Something had to change, eventually.

YouTube has found a place for niches, such as teenagers broadcasting to each other, and there's nothing wrong with that - but it has failed to upset any media incumbents or stretch the boundaries of the arts: this material is really recorded communication rather than content.

There is a place, however, where distributors have successfully invested in new programming and seen creativity flourish: that place is cable channels investing in original drama in the form of $3m-per-hour shows such as Breaking Bad and The Wire. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?