Feeds

NetSuite CEO Zach Nelson expects toothbrush commerce

Also says Big Data is really about Little Data

Build a business case: developing custom apps

Toothbrushes will go online and encourage you to buy new ones once their bristles wear out, according to Zach Nelson, CEO of software-as-a-service outfit NetSuite.

Speaking at an event in Sydney today, Nelson occasionally suggested he and NetSuite's founders may be a candidate for consideration as a “genius visionary.” He wasn't entirely serious with that assertion or the toothbrush prediction, but both had kernels of truth in them.

The genius side of things Nelson attributes to NetSuite's 1999 as a Larry Ellison side project that championed software-as-a-service before the term became fashionable or the concept seemed feasible. Nelson clambered aboard in 2002 and at the event explained how his decisions had steered the company towards success.

The context for the bristly analogy is Nelson's belief that e-commerce will soon be everywhere, including computer-equipped cars in which sensors become aware consumables like wiper blades need replacement and prod drivers to stump up for a new set.

NetSuite calls that kind of scenario “omni-channel” commerce, and has geared up to deliver it by divorcing its back end from the user interface. The company pitches that split as good news for developers, who can be freed from the drudgery of coding different user interfaces for the myriad devices users insist on using.

Those capricious consumers also insist, Nelson said, on having tremendous fun and a consistent experience even when they hop from device to device across the day. Even business buyers demand such treatment, he believes, and want B2B services to look and feel as lush as those offered by the very best online retailers.

Those demands mean that Big Data is a means to an end, Nelson said, with the end being production of “Little Data” that allows the creation of tailored, just-in-time offers when customers land on a site.

NetSuite says it can do that kind of thing. You don't need to be a visionary genius to predict that claim. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.