Red Hat stalks VMware in field sport ambush

Gets message out to VMworld via grassroots channels

By Drew Cullen, 8th October 2012

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Red Hat, you cheeky, cheeky monkeys

Red Hat wants to grab the attention of delegates to VMworld Europe in Barcelona with a guerrilla marketing stunt that deploys the biggest hashtag we have seen.

For its "Red Hat welcome", the vendor daubed the Shadowman logo, measuring 60x60 metres, in a massive field located directly under the flight path of Barcelona airport.

VMware opens its doors to VMWorld Europe tomorrow (9 October). ®

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