Feeds

Google launches credit card in UK

Business-only Barclaycard-in-disguise will encourage AdWords purchase

Secure remote control for conventional and virtual desktops

Businesses in the United Kingdom have become the first in the world to have the chance of obtaining a Google credit card.

The Google AdWords Business Credit card” to give the plastic its formal name, is a tool the Chocolate Factory hopes small business will use to rack up big bills for online ads they don't have the cash to stump up for at the time of purchase, Brent Callinicos, Google's treasurer, told the FT its smaller customers “weren’t buying Adwords as much as they need to” and that he hopes the credit card will help cash-strapped customers keep their online ad presences at an appropriate level by using the card.

The Google Credit Card

Google says the card's interest rate of 11.9% is “low”and that the offer represents “generous” terms

The card can only be used to purchase AdWords, although documentation (PDF) for the card containss what appears to be some vestigal terms from other credit cards inasmuch as cash advances are mentioned. Another oddity is a 2.99% “non-sterling transaction fee” that will mean users need to take care when making multi-nation ad purchases.

Not everyone will be able to apply for the card, which Google says can only be applied for with an application ID issued with an invitation.

The UK is the first nation to be granted the bounty of Google's credit card. The USA and other nations are set to follow suit, but Google is yet to say when. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?