Feeds

Google Wallet: Rub our button, cough 15p for quick read

Tests the waters on pennies-for-content

Security for virtualized datacentres

A new scheme launched by Google is allowing internet users to pay to access content on individual pages on websites.

The internet giant has partnered with a select number of publishers – including Oxford University Press and Peachpit – to enable users of its 'Google Wallet' mobile payment system to buy content from individual pages. Google has described the move as an "experiment to see if users will be prepared to pay for individual web pages if the buying process is sufficiently easy".

Under the scheme, individual articles are available for between $0.25 (£0.15) and $0.99 (£0.61) each, according to a report on TechRadar.

Google said that publishers that utilise the scheme should offer a "taster" of their material for free. It said that the preview content would be ranked in its search engine result listings based on the popularity of the free material.

"When you add the Google Wallet button to your site, users will be able to purchase your content in just one click," Google said on its Google Wallet 'web content' page. "Millions of people already buy with Google Wallet – their payment information is securely stored, so they can buy quickly."

"If the content is not what they expected, users can click 'instant refund' to cancel the charge. With this increased peace of mind, more customers are likely to buy your content," Google said.

The internet giant said that it "monitors how much a user refunds to make sure they are only refunding content they don't like, and not using refunds to get free content." The company said its offering was aimed at publishers that sell "premium digital content that's superior to the free alternatives".

Google said that its scheme is "compatible with ads" and that "by running ads alongside the preview content", publishers can receive money for ad impressions "even if a user doesn't buy the content," according to a report by PaidContent.

Google Wallet allows users of Google's Android operating system to store details of credit cards, loyalty cards and gift cards on a mobile phone. To-date it has largely been utilised by users for the purchase of physical goods. It uses ‘near field communication’ (NFC) enabling its users to make payments by tapping the phone on a checkout terminal equipped with the technology.

Copyright © 2012, Out-Law.com

Out-Law.com is part of international law firm Pinsent Masons.

Business security measures using SSL

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.