Feeds

Google Wallet: Rub our button, cough 15p for quick read

Tests the waters on pennies-for-content

Intelligent flash storage arrays

A new scheme launched by Google is allowing internet users to pay to access content on individual pages on websites.

The internet giant has partnered with a select number of publishers – including Oxford University Press and Peachpit – to enable users of its 'Google Wallet' mobile payment system to buy content from individual pages. Google has described the move as an "experiment to see if users will be prepared to pay for individual web pages if the buying process is sufficiently easy".

Under the scheme, individual articles are available for between $0.25 (£0.15) and $0.99 (£0.61) each, according to a report on TechRadar.

Google said that publishers that utilise the scheme should offer a "taster" of their material for free. It said that the preview content would be ranked in its search engine result listings based on the popularity of the free material.

"When you add the Google Wallet button to your site, users will be able to purchase your content in just one click," Google said on its Google Wallet 'web content' page. "Millions of people already buy with Google Wallet – their payment information is securely stored, so they can buy quickly."

"If the content is not what they expected, users can click 'instant refund' to cancel the charge. With this increased peace of mind, more customers are likely to buy your content," Google said.

The internet giant said that it "monitors how much a user refunds to make sure they are only refunding content they don't like, and not using refunds to get free content." The company said its offering was aimed at publishers that sell "premium digital content that's superior to the free alternatives".

Google said that its scheme is "compatible with ads" and that "by running ads alongside the preview content", publishers can receive money for ad impressions "even if a user doesn't buy the content," according to a report by PaidContent.

Google Wallet allows users of Google's Android operating system to store details of credit cards, loyalty cards and gift cards on a mobile phone. To-date it has largely been utilised by users for the purchase of physical goods. It uses ‘near field communication’ (NFC) enabling its users to make payments by tapping the phone on a checkout terminal equipped with the technology.

Copyright © 2012, Out-Law.com

Out-Law.com is part of international law firm Pinsent Masons.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
NATO declares WAR on Google Glass, mounts attack alongside MPAA
Yes, the National Association of Theater Owners is quite upset
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.