Microsoft installs new Win8 evangelism boss – weeks before launch
Devs to be wooed by OEM exec
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Microsoft has dipped into its OEM executive pool for a new head of Windows 8 developer evangelism on the eve of the operating system's launch.
The company’s reported to have named Steve Guggenheimer as corporate vice president of Microsoft’s developer and platform evangelism division.
Guggenheimer had served as corporate vice president of Microsoft’s OEM division, and in his new role Guggenheimer replaces Walid Abu-Hadba.
In a statement here, Microsoft said Abu-Hadba would be leaving in a few months to pursue the next chapter in his career.
Guggenheimer is an 18-year veteran of Microsoft and he takes up the new role as Microsoft brings Windows 8 to the market.
Microsoft is pushing hard on the Windows 8 ModernUI touchy rectangle interface. However, a poll of Windows 8 early birds found half of those using Windows 8 preferred Windows 7.
Meanwhile, the Windows Store built by Microsoft to serve up Windows 8 apps, while growing, is still a shadow of the App Store from Apple: and is now home to just over 3,000 apps versus 650,000 for Apple.
Developers will be critical to the broader acceptance of Windows 8, because Microsoft will rely upon them to build the apps that attract customers. Customers are needed, in turn, to attract developer interest. ®
COMMENTS
Better operating systems through marketing, yeah right. No matter what PR man they use Windows 8 will probably be the biggest stinker of an OS since Vista.
Microsoft please realize that we want tablets AND proper desktops or notebooks, and not some cobbled together freak show of an OS that looks like a tablet crashed into my desktop and fused together some terrible abomination of an OS.
No matter what they call metro or whatever they say about device convergence, its still in my book as a failed experiment even before we see a final version. However the sooner that they realize how bad of a job they did on this UI the better since we might actually see some real innovation, instead of a rehash of a mobile OS that is pretty much one of the more unpopular platforms that is really overshadowed by iOS and Android.
Perhaps the WinMo people at Microsoft were the only ones loud enough in the room when they thought of a new direction to take, but not all ideas are good ones and that sucks if you're a developer but its the cost of admission really. As time has showed in previous releases of Windows, the next iteration will be better and probably be released sooner than we think like windows 7 over vista.
Let's just hope that Microsoft doesn't make the same poor decisions again when they release 9.
I get it!
We don't need to change the OS or the parts everyone is complaining about. We need to change the way we present it.
Brilliant strategy indeed.
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