Feeds

Microsoft installs new Win8 evangelism boss – weeks before launch

Devs to be wooed by OEM exec

Build a business case: developing custom apps

Microsoft has dipped into its OEM executive pool for a new head of Windows 8 developer evangelism on the eve of the operating system's launch.

The company’s reported to have named Steve Guggenheimer as corporate vice president of Microsoft’s developer and platform evangelism division.

Guggenheimer had served as corporate vice president of Microsoft’s OEM division, and in his new role Guggenheimer replaces Walid Abu-Hadba.

In a statement here, Microsoft said Abu-Hadba would be leaving in a few months to pursue the next chapter in his career.

Guggenheimer is an 18-year veteran of Microsoft and he takes up the new role as Microsoft brings Windows 8 to the market.

Microsoft is pushing hard on the Windows 8 ModernUI touchy rectangle interface. However, a poll of Windows 8 early birds found half of those using Windows 8 preferred Windows 7.

Meanwhile, the Windows Store built by Microsoft to serve up Windows 8 apps, while growing, is still a shadow of the App Store from Apple: and is now home to just over 3,000 apps versus 650,000 for Apple.

Developers will be critical to the broader acceptance of Windows 8, because Microsoft will rely upon them to build the apps that attract customers. Customers are needed, in turn, to attract developer interest. ®

Boost IT visibility and business value

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft refuses to nip 'Windows 9' unzip lip slip
Look at the shiny Windows 8.1, why can't you people talk about 8.1, sobs an exec somewhere
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?