Nokia offers its maps to enterprise: Deal inked with Oracle
Hey, it's a big load of data - Big Data, right?
Oracle has signed on the dotted line with Nokia to give its customers access to the Finnish firm's maps and location services.
The deal, set to be announced later today at OracleWorld in San Francisco, gives Nokia a chance to play to its strengths at a time when its rival in the mobile world, Apple, is figuring out that map apps aren't as easy as they look.
Oracle will integrate Nokia's maps into its own applications, the Wall Street Journal reported. A Nokia spokesperson confirmed that the deal was done, though the firm declined to go into detail until later today.
Although Nokia is still struggling in the phone market, its mapping business is doing well, and the company has signed deals with Groupon and Amazon recently. Amazon actually dumped Nokia's rival in location services, Google, when it signed on with the firm.
The Oracle deal will push Nokia's maps into the enterprise market for the first time, opening up a new stream of revenue for the company, which has taken a serious drubbing in the mobile sector.
Location-based services are a growing industry, so much so that Apple decided to throw Google Maps off its phones and develop its own geolocation app. Unfortunately for Apple, the app has been branded crap by most of its users, which could actually damage the fruity firm's loyal fanboi-base instead of bringing more folks into the fold.
The iPhone-maker at first brushed off the complaints but eventually realised some serious damage-control was in order and went so far as to publicly apologise for the service, which was developed using maps from the other big cartography player, TomTom. ®