Feeds

Apple begs ex-Google bods to fix crap maps app

Hope they don't use iOS 6 to find One Infinite Loop

Combat fraud and increase customer satisfaction

As reported on Friday, Apple is hastily hiring software engineers to fix its disastrous new Maps App. Not surprisingly, it appears the iPhone maker hopes to lure them from Google.

Bosses are, we're told, sweet-talking engineers with experience in the sprawling Google maps team to woo them to Team Apple. The new Maps App - introduced in iOS 6 for iPhones, iPads and iPod Touches - replaced the mapping software previously supplied by Google, which along with its Android operating system is locked in a fierce battle for supremacy with Apple in the world of mobile technology.

As a result, the hiring has been "aggressive", it's claimed, and the anonymous contractor source in question mentioned two such ex-Google map bods who have been snapped up by Apple:

Many of my coworkers at Google Maps eventually left when their contracts ended or on their own accord. One guy looked around for other GIS work and ended up at Apple when a recruiter contacted him.

Still, despite the insider's account of lukewarm salary offers of $85,000 (£52k) plus moving expenses, it appears Apple is simply picking up people whose contract work with Google has ended.

According to a report in June, Google's core mapping division employs 1,100 full-timers and 6,000 on contracts. By contrast Apple, headquartered at One Infinite Loop in Cupertino, California, only employs a handful of map experts.

However, Apple's maps division will have been swelled by acquisitions: it has gobbled C3 Technologies, Poly9 and Placebase, among others. Apple primarily bought in maps from satnav biz TomTom for iOS 6, but it has baked that data with information from Open Street Map, Waze, and several other sources to identify places.

Silicon Valley has its own customs on poaching - some of which have recently come to the attention of the law. Former employees of Apple, Google and Intel are facing down their former employers in court over accusations that their bosses fixed wages with an informal no-poaching agreement.

Still, it sounds as though Apple is hoovering up Google's contracted staff rather than the core guys. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.