Feeds

Apple scrambled to hire iOS 6 maps engineers DAYS before launch

It's almost as if Apple didn't plan this very well

Providing a secure and efficient Helpdesk

Apple posted job adverts for six iOS map engineers within the past ten days, perhaps preempting the storm of criticism over the controversial new map app in iOS 6.

Any effort to boost the software's team could be seen as too little, too late after fanbois and fangrrls across the world branded the new satnav-like service as rubbish. Apple had decided to replace Google's map app with its own program in the latest version of its mobile operating system, which was unleashed on the public this week.

Thanks to a tip-off from an eagle-eyed reader, The Register notes that Apple has hired 15 peeps into the maps team this year, starting on 5 July with a call for a "maps engineering project manager, iOS SW".

Since 11 September Apple has posted six job vacancies for iOS software engineers in the maps division - search for maps to uncover the listings. The job descriptions describe "proactive and hardworking software engineers", and make the debatable claim that the lucky hires will be working on "the best mapping program on any mobile platform". It reads:

Our team is responsible for displaying map content for the Maps application on iOS. It is used by millions of customers and it's the best mapping program on any mobile platform.

Well, some would disagree.

Responsibilities in the role include: "Implementing real-time rendering techniques, creating new and innovative features, solving challenging algorithmic problems and fixing problems."

Job adverts in iOS6, screengrab Apple

Vacancies for six iOS maps engineers on the Apple website

On 22 August, Apple posted vacancies for two software engineers for "maps navigation", and on 14 August Apple again posted for a "maps engineering project manager". On 3 and 6 August bosses were looking for a server quality assurance engineer in maps and an iOS software engineer who would work in the maps division, respectively.

There were three job ads specifically looking for people for the maps division back in autumn 2011, but nothing in between. It is understood Apple was hiring as early as 2010 for the group.

Perhaps Apple realised rather too late that its maps application wasn't very good, and that it needed new staff to improve it. Surely not at a company with a market cap north of $600 billion. ®

Security for virtualized datacentres

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.