Feeds

Want a Leica camera from Jony Ive? There CAN BE ONLY ONE

Holy icon of ultimate hipness to be created, f'charidee

The Essential Guide to IT Transformation

Apple design saint Jonathan Ive will design a single special edition Leica M camera, in what must surely be the world's most hipster industrial design collaboration to date.

The iPhone man will rework the latest model in the classic German camera-maker's M range, Leica owner Andreas Kaufmann said on Monday. Only one, lonely camera will ever be made.

Leica's latest M camera, credit Leica

The new camera in Leica's M range, unveiled September 17th

The resulting JonyCam will be auctioned off for charity in what we foresee will be a bloodbath of the moneyed hipsters with shattered RayBans strewing the floor.

The charity is as yet unspecified, but has something to do with Bono.

Ive was supposed to attend the launch event to announce the collab himself, PetaPixel reports, but he couldn't make it and so Kaufmann dropped the announcement in an aside.

The production of the Jony Ive Leica seems to be on a laxer schedule than the average iPhone, so don't be looking for it anytime soon. The design process hasn't started yet and there is no set date for production, so start saving immediately and you'll still have basically no chance of ever owning it.

The latest Leica M announced on the 17th is the first Leica rangefinder model to feature 1080p HD video recording and Live View finally brings in the standard digital model of letting users compose a photo through a LCD screen. Other specs include a 24MP full frame sensor and a Gorilla Glass 3-inch LCD screen with 920K pixels.

The camera will be available in early 2013 in black or chrome for $6,950. There's an entry-level version, the M-E costing $5,450. Nobody knows what the unique Jony-modded job will fetch.

Ive's touch may be very slight- menswear designer Paul Smith has designed a Leica recently, adding only a green and an orange stripe to the device.

The Apple-Leica connection goes deeper than this one-off. The last time Steve Jobs took the stage to announce an iPhone it was the 4 and he specifically credited Leica as a design inspiration.

Leica's latest M camera, credit Leica

"Glass on the front and back, and steel around the sides. It's like a beautiful old Leica camera," he said.

The "Leica" features remain in the iPhone 5: the flattened glass front and back, the steel tape around the rim and the rounded metal buttons. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.