Feeds

Google to snatch US web advertising crown from Facebook

Admit it, you thought they were already number one

The Essential Guide to IT Transformation

Google will overtake Facebook in the lucrative digital display advertising market in the US by holding 15.4 per cent of the sector by the end of the year, according to new figures.

Beancounters at eMarketer said the search giant is expected to make $2.31bn in US display ad revenue in 2012, up 38.5 per cent from its earnings in 2011. Meanwhile Facebook will trouser $2.16bn, up 24.4 per cent from last year. Display advertising, as opposed to classified ads, is typically banners and similar promos adorning websites.

Google's rise to the top is helped by video advertising on its YouTube subsidary, and its mobile display ads through Admob, an area that Facebook has yet to effectively monetise.

Yahoo!, the leader of the pack before Facebook tipped it out of the top spot last year, will lose even more market share, dropping to just 9.3 per cent of the market, compared to Zuck's 14.4 per cent.

The spread between the top three is forecast to continue for the next two years as well: Google is set to extend its lead into 21.2 per cent of the market in 2014, while Facebook shifts to 15.5 per cent and Yahoo! languishes with seven per cent. The research firm reckons the overall US digital display ad market will grow 21.5 per cent this year to $14.98bn - leaving Microsoft and AOL mopping up the scraps. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.