Feeds

ACCC busts Bieber scamming mobile content pushers

Regulator slaps down premium SMS naughtiness

Bridging the IT gap between rising business demands and ageing tools

Mobile content providers attempting to dupe vulnerable teenagers with premium content honey traps have attracted the wrath of the Australian Competition and Consumer Commission and the Federal Court.

The Australian Federal Court has dismissed appeals by mobile content service providers Global One Mobile Entertainment and 6G, upholding an earlier court decision which found the providers guilty of false and misleading advertising practices.

The series of offending advertisements targeted teens with Justin Bieber-inspired content, misleading them into getting hooked into ongoing premium rate mobile phone subscriptions.

The companies were fined penalties totalling $375,000. “The decision of the Full Court in this matter should serve as a reminder to any mobile content providers looking for quick gains by misleading consumers that they could be facing significant penalties,” ACCC Chairman Rod Sims said.

Global One and 6G provide mobile premium services including ring tones, games and quizzes. The misleading TV advertisements offered consumers services at a one-off cost but were actually using the opt-in as access to an continuing premium rate mobile subscription

“This is the culmination of a significant program to deal with the level of complaints about mobile premium services. The ACCC and other agencies have used a range of tools to address the issues, resulting in a decline in complaints and consumer harm,” Sims said. ®

Boost IT visibility and business value

More from The Register

next story
UK government officially adopts Open Document Format
Microsoft insurgency fails, earns snarky remark from UK digital services head
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
US Social Security 'wasted $300 million on an IT BOONDOGGLE'
Scrutiny committee bods probe derailed database project
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Arrr: Freetard-bothering Digital Economy Act tied up, thrown in the hold
Ministry of Fun confirms: Yes, we're busy doing nothing
MPs wave through Blighty's 'EMERGENCY' surveillance laws
Only 49 politcos voted against DRIP bill
Help yourself to anyone's photos FOR FREE, suggests UK.gov
Copyright law reforms will keep m'learned friends busy
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.