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Game to lure customers with free Wi-Fi

Easier than ever to find cheaper prices on the web?

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Troubled high street retailer Game is attempting to get customers back into its stores by offering them free Wi-Fi access.

The gratis wireless internet will be delivered through a new partnership with BT, and will be rolled out in Game stores by Christmas.

Game also touted a new, free smartphone app which will allow punters to read product reviews, browse videos, view news and access special offers while browsing any one of Game's 341 UK stores.

Earlier this year, Game made over 2100 staff redundant after it went briefly went into administration. It was later acquired by OpCapita, which also owns the Comet chain.

Perhaps the digital content available through Game's app will alleviate the pressure remaining staff face advising customers on which games are any good. ®

Build a business case: developing custom apps

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