Feeds

Apple time is now world time

Carrier call centres schtum until 12:01 AM Cupertino time

Combat fraud and increase customer satisfaction

When Apple says orders for the iPhone five will open on September 14th, that's exactly what the Curpertino-centric company means.

We know this because El Reg's antipodean eyrie has chatted to the call centres of local carriers, and has been told they won't take any calls about the new handset until 17:01 Sydney time. That's a minute past midnight in Cupertino and 07:01 GMT for UK readers.

Apple's animated .GIF telling the world iPhone sales will start on September 14th, Apple time

Local carriers swear they've not a single word to say on pricing of the new phone, so locked-down is the sales process.

Apple, for what it is worth, seems to be girding the loins of its web store in preparation for a flock of foaming fanbois, displaying the politically-correct polylingual animated GIF depicted below to announce they'll have to wait until the anointed moment.

While it is nice to see an animated GIF beyond 4Chan, this one almost certainly portends complaints of website crashes and general disgruntlement.

Whether Apple applies Cupertino time to the rest of the world for the commencement of handset sales remains to be seen. Apple Australia's site promises the chance to "Buy iPhone 5 at your favourite Apple Retail Store beginning at 8:00 am on 21 September."

Your correspondent has a parenting-related reason to get to a local Apple store when the phones go on sale, so we'll drop in to see what transpires. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.