Feeds

Windows 8

Apple iOS 7 makes some users literally SICK. As in puking, not upset

Excessive zoom and 3D-effect graphics in Apple's latest iOS is leaving some users reaching for the sick bucket

One more try: Metro apps are now 'Windows Store' apps

Microsoft really means it this time

Secure remote control for conventional and virtual desktops

Another week, another chapter in what must be one of the worst branding and marketing disasters in the history of computing: what to call the blocky, touch-centric apps designed for the new Windows 8 Start Screen, formerly known as Metro-style apps.

What we are meant to call them from now on, it seems, are "Windows Store" apps. And although El Reg has heard whispers of other nomenclature in the past, this time the new term seems likely to stick, as even Microsoft's partners have started using it.

In our last episode, Microsoft appeared to be leaning toward "Modern" as the replacement for Metro, and a few Redmond websites already seemed to be doing a bit of cut-and-paste to insert the new term.

Not so, says S. Somasegar, corporate VP of Microsoft's developer division. Redmond-watcher Mary Jo Foley had a chat with Somasegar ahead of Wednesday's Visual Studio 2012 launch event, and he told her that Microsoft sees "Modern" as merely "a sweeping term that mean apps that work on connected devices and make use of continuous services."

Before "Modern", we were told that the new-style apps were to be called "Windows 8 Apps," which was a silly idea, because of course Windows 8 runs traditional, meat-and-potatoes Windows software in addition to the trinkets for the Start Screen.

None of this was official, of course. Ever since Redmond dropped the Metro name, claiming it was never anything more than a code name for use by developers, customers, and the media alike have been left wondering just how to talk about Windows 8's new app paradigm.

The way to do it, as Somasegar now says, is to refer to Start Screen software as Windows Store apps. That's how he referred to them in his Visual Studio 2012 launch keynote on Wednesday, and the same term showed up at various technical sessions during the Intel Developer Forum conference in San Francisco this week.

Screenshot of a Microsoft promotion for Windows Store Apps

Remember, everyone: It was never called anything else

Microsoft seems to have revved up its web editors to full speed to get its various sites up to date. A search for "Windows Store apps" at Microsoft.com now returns more than 270,000 hits.

Your long-suffering Reg hack can't be the only one who will breathe a sigh of relief if this sordid saga is finally drawing to a close. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
'In... 15 feet... you will be HIT BY A TRAIN' Google patents the SPLAT-NAV
Alert system tips oblivious phone junkies to oncoming traffic
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
SMASH the Bash bug! Red Hat, Apple scramble for patch batches
'Applying multiple security updates is extremely difficult'
'Google is NOT the gatekeeper to the web, as some claim'
Plus: 'Pretty sure iOS 8.0.2 will just turn the iPhone into a fax machine'
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
'People have forgotten just how late the first iPhone arrived ...'
Plus: 'Google's IDEALISM is an injudicious justification for inappropriate biz practices'
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.