Feeds

Google skids car insurance comparison engine onto rivals' lawn

Now, Brits, tell us everything about your motors

Internet Security Threat Report 2014

Google is now offering to compare car insurance prices for Brits following the company's acquisition of BeatThatQuote.

It signals that the web advertising giant is more than happy to hoover up personal data from anyone willing to hand over their home address, age, their motor's registration number, and other sensitive information.

Google spent £37.7m on BeatThatQuote in March 2011 to beef up the Chocolate Factory's credit card and insurance-related offerings in the UK. Car insurance packages are now listed alongside price comparisons for bank accounts and cards in Google's search engine.

Google has attempted to ward off privacy concerns about its price comparison offerings by opting users out of receiving marketing material from companies by default. That said, as with other such sites, anyone wanting to bag cheaper deals from third-party partners must hand over their telephone number first.

BeatThatQuote's one-time managing director John Paleomylites, who owned 90 per cent of the online property at the time of Google's takeover, is now the Chocolate Factory's price comparison product boss.

He told Which? magazine: "We want to help consumers find the best car insurance in the fastest and most honest way possible while completely respecting their privacy." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.