Feeds

Everything Everywhere swept away by its own 4G hype tsunami

EE rises to promise 16 cities next-gen mobe broadband

Security and trust: The backbone of doing business over the internet

Everything Everywhere is no more: long live EE and 4G. The mobile operator now gets to watch its children, Orange and T-Mobile, starve to death as they're denied access to the 4G feast.

London's Science Museum played host this morning to the launch of "EE", which has a new logo, a UK exclusive on 4G and will be selling domestic fixed-line broadband as well as mobile connections, all wrapped up in enough hyperbolic whitewash to make guest speaker Boris Johnson seem restrained and coherent.

The one on the left is the new EE logo,
the chap on the right has better taste in hats.

We'll come back to the marketing excesses shortly, but between the balderdash there was some news which is worthy of note.

This morning EE has switched on its 4G network in four UK cities, but it won't be available to customers for another few weeks following extensive testing. Orange and T-Mobile will continue to exist as brands, but all 700 stores will be made over to EE and "EE" will be the network ID on handsets. Orange and T-Mobile customers will also be restricted to the existing 3G network, allowing EE to bump up the price of 4G when customers upgrade, as well as abandoning the Orange and T-Mobile brands to a slow death as customers seep away.

Those wanting 4G will be able to get handsets from Huawei, Nokia, HTC and Samsung, with heavy hints about the forthcoming iPhone, but hints are easily dropped.

By Christmas EE is promising 4G in 16 cities, and across all of London (though we don't know quite what that means yet). By the end of 2013 the network will cover 70 per cent of the population, and a year later 98 per cent – by which time there will be little point in customers opting for Orange or T-Mobile contracts.

EE won't just be mobile though, by the end of next year it will be offering fibre-optic connections to 11 million UK properties, though which properties, what speeds and how exactly all remain to be revealed.

But the launch was mainly about how bloody marvellous 4G is, and how bloody grateful we should be that EE is making it happen. We're told that the ability to download web pages faster is a technical jump comparable to the development of the jet engine, that the deployment of 4G in the UK is as important as the road network, the rail network and the airports all combined, and that "superfast" 4G will even make video calling a reality!

"We're grateful to be unveiling British innovation here at the Science Museum," the assembled press were told, implying that we should rejoice in a foreign-owned company that has been given a monopoly on next-generation telecommunications - and has decided to change its logo to a naked Mr Peanut, the spokes-nut of American snack-food biz Planters. Either that, or its designers were channelling a certain 1992 dance chart hit. ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.