The Register®

Original URL: http://www.theregister.co.uk/2012/09/10/nokia_lumia_twitterstorm_pain/

Nokia flagellates self further to quell fake cam ad Twitterstorm

Ethics? Isn't that somewhere north of London?

By Andrew Orlowski

Posted in Mobile, 10th September 2012 12:02 GMT

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Pic Nokia continues its efforts to defuse the Twitterstorm around its "fake" mobile phone camera ad. The handset maker had uploaded a YouTube video to illustrate the new image stabilisation technology in its Lumia 920, which was announced last week - but the advert was a simulation of the tech [1] using a professional camera rig, and this was not disclosed to anyone watching.

Cue angry bloggers and tweets.

Nokia has since added a disclaimer to the video. We've dramatically illustrated the episode with our own simulation of Nokia's simulation:

We've added a filter to emphasise just how awful this story is

According to Bloomberg [2], Nokia has asked its "independent ethics officer" to review the saga and ask how a disclaimer was omitted from the YouTube video.

Your reporter tried the Lumia 920, featuring the floating lens, at first hand in New York last week, and it works extremely well - almost as well as the simulation. Which makes the simulation a real head-scratcher. Why bother mocking it up when the real thing is so impressive?

Well, the video has been viewed 1,300,000 times - far more than a typical product promo - so it can't be all bad. ®

Read our hands-on of the Lumia 920 and 820 prototypes here [3] and a fresh take on Nokia's prospects here [4].