Feeds

Nokia flagellates self further to quell fake cam ad Twitterstorm

Ethics? Isn't that somewhere north of London?

Top 5 reasons to deploy VMware with Tegile

Pic Nokia continues its efforts to defuse the Twitterstorm around its "fake" mobile phone camera ad. The handset maker had uploaded a YouTube video to illustrate the new image stabilisation technology in its Lumia 920, which was announced last week - but the advert was a simulation of the tech using a professional camera rig, and this was not disclosed to anyone watching.

Cue angry bloggers and tweets.

Nokia has since added a disclaimer to the video. We've dramatically illustrated the episode with our own simulation of Nokia's simulation:

We've added a filter to emphasise just how awful this story is

According to Bloomberg, Nokia has asked its "independent ethics officer" to review the saga and ask how a disclaimer was omitted from the YouTube video.

Your reporter tried the Lumia 920, featuring the floating lens, at first hand in New York last week, and it works extremely well - almost as well as the simulation. Which makes the simulation a real head-scratcher. Why bother mocking it up when the real thing is so impressive?

Well, the video has been viewed 1,300,000 times - far more than a typical product promo - so it can't be all bad. ®

Read our hands-on of the Lumia 920 and 820 prototypes here and a fresh take on Nokia's prospects here.

Intelligent flash storage arrays

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.