Feeds

Nokia flagellates self further to quell fake cam ad Twitterstorm

Ethics? Isn't that somewhere north of London?

Remote control for virtualized desktops

Pic Nokia continues its efforts to defuse the Twitterstorm around its "fake" mobile phone camera ad. The handset maker had uploaded a YouTube video to illustrate the new image stabilisation technology in its Lumia 920, which was announced last week - but the advert was a simulation of the tech using a professional camera rig, and this was not disclosed to anyone watching.

Cue angry bloggers and tweets.

Nokia has since added a disclaimer to the video. We've dramatically illustrated the episode with our own simulation of Nokia's simulation:

We've added a filter to emphasise just how awful this story is

According to Bloomberg, Nokia has asked its "independent ethics officer" to review the saga and ask how a disclaimer was omitted from the YouTube video.

Your reporter tried the Lumia 920, featuring the floating lens, at first hand in New York last week, and it works extremely well - almost as well as the simulation. Which makes the simulation a real head-scratcher. Why bother mocking it up when the real thing is so impressive?

Well, the video has been viewed 1,300,000 times - far more than a typical product promo - so it can't be all bad. ®

Read our hands-on of the Lumia 920 and 820 prototypes here and a fresh take on Nokia's prospects here.

Intelligent flash storage arrays

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.